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通路管理的第一本書:規劃有效通路架構與策略,打通產品銷售的關鍵命脈

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通路管理的第一本書:規劃有效通路架構與策略,打通產品銷售的關鍵命脈
Product Code:
246609
Model:
986157011X
Product by:
美商麥格羅?希爾
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

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Product Information

ISBN: 986157011X

出版日期: 2004-11-23

作者: 琳達‧哥喬斯、愛德華.馬里恩、查克.偉斯特

譯者: 陳瑜清、林宜萱/譯

裝訂: 平裝.單色印刷.0頁.

 

專為通路管理人員所寫的完整入門指南

  在今日錙銖必較、全球性競爭激烈的商業競技場中,市場及其需求每天都在改變,你公司的通路策略必須靈活到足以因應改變,而有效管理分銷通路正是企業成功不可或缺的關鍵。本書將揭露今日最創新的公司如何徹底重寫通路管理的法則,檢驗並重新設計它們的通路策略,以助你全面利用日新月異的科技和營運革新的強大力量。

  今日的企業已經發現,即使擁有優越的產品、強大的行銷宣傳和適當的價格,如果沒有給予通路策略充分的重視,市場佔有率仍然可能會下滑。本書將告訴你如何巧妙地管理每條通路之間的關係,創造一個可以讓企業有效獲利的通路策略,以符合現實和市場的需求。這是一本按部就班的手冊,它將告訴你,如何將貴公司的行銷通路和配銷計畫之營運效力和獲利能力最大化,並幫助你管理個別與整體的配銷關係,將你的通路管理計畫從僅是營運的例行工作,轉化為策略性的競爭優勢。

重要觀念

  在這本實戰入門書中,有各種經過市場考驗的工具和技巧,協助你創造並管理與通路夥伴和末端客戶同步的通路作業。本書將告訴你如何:

  • 在客戶的購買方式選擇與取送貨方面,維持改變的先機。
  • 按部就班評估你的通路狀況。
  • 將公司的整體目標與通路目標調整一致,並確保穩固的支援基礎建設。

  • 通路管理的第一本書:規劃有效通路架構與策略,打通產品銷售的關鍵命脈
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    Shipping Information
    ZoneWeightDelivery Fee (RM)
    West MalaysiaFirst 2.00 kg5.30
    West MalaysiaAdditional 1.00 kg2.12
    East MalaysiaFirst 1.00 kg12.72
    East MalaysiaAdditional 1.00 kg12.72

    ZoneOrder Price Range (RM)Delivery Fee (RM)
    West MalaysiaAbove 39.00FREE
    East MalaysiaAbove 79.00FREE

     

     

     

     

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