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通用汽車六大致勝秘訣

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通用汽車六大致勝秘訣
Product Code:
232415
Model:
9867348796
Product by:
中經社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
Cash Voucher RM15 to REDEEM!!
RM 39.10
RM 30.89
21%

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Product Information

ISBN: 9867348796

出版日期: 2006-07-01

作者: Gallant Hwang

裝訂: 平裝.單色印刷.264頁.

 

  一九O二年九月十六日,美國著名的馬車製造商威廉. C.杜蘭特(William C. Durant)看準別克(BUICK)汽車未來的巨大潛力,毅然決定買下這家公司。一九O八年,通用汽車公司創立了,總部設在美國的密西根州底特律城的文藝復興中心。百年滄桑,當年的馬車製造商早已含恨九泉,而經他創立的通用汽車集團成為世界最大的汽車廠家;而底特律也因為通用等廠家的努力成為舉世聞名的汽車城。

  通用汽車從一九三一年就成為全球汽車業的領導者,其核心汽車業務及子公司遍及全球,汽車產品銷往一百九十多個國家,旗下的通用汽車金融服務公司,向全球客戶提供汽車和商業貸款、抵押融資以及保險等服務業務。讓我們從底特律出發,細細觀察通用汽車的致勝秘訣。 本書特色 --全球汽車業領導者--

  通用汽車創立於一九○八年,始終堅持開發先進技術與樹立品牌形象,連續三年雄踞全球五百強企業冠軍寶座。我們從書中可以看清楚,在日新月異的汽車市場競爭下,通用汽車如何運用其經營策略與行銷手段,打下全球汽車銷售15﹪的江山。

作者簡介

Gallant Hwang

  四川大學區域經濟學博士,從小喜歡寫作,興趣廣泛,喜歡閱讀各類書籍。作品曾多次獲得各類大獎,對國外管理學與經濟學的動態有長期的關注,尤其關心跨國企業集團的發展動向,主要研究其操盤手法、預測其未來走勢、領悟其成功心得,並將其轉化成文字,以期對企業的成長有所裨益。著作有《通路之王7-ELEVEN經營之道》、《哈佛創新》、《哈佛謀略》、《網路倫理危機及對策》、《向海洋進軍》等書。

通用汽車六大致勝秘訣
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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