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這就是行銷:行銷金三角

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這就是行銷:行銷金三角
Product Code:
357274
Model:
9789869011006
Product by:
集夢坊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.60
RM 34.44
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789869011006

出版日期: 2014-01-08

作者: ?慕垚

裝訂: 平裝.單色印刷.224頁.

 

  

所有行銷和人生問題,都能用「行銷金三角」解決!
當行銷思維錯誤、定位失敗、策略失準,
「行銷金三角」能理出思考方向、訂出有系統順序的邏輯,幫你做出正確的決定!

  作者結合十多年第一線經驗,結合理論與實務,從行銷工具、定位、品牌策略一一破解,只要善用行銷金三角,所有行銷問題都能迎刃而解!

  行銷是一門不斷變動的學問,你是否也遇過以下問題:

  ●手上握有各種行銷理論,卻不知道該如何實踐?

  ●知道所有行銷名詞,卻每每不知如何應用?

  ●擬定行銷策略,卻對成效沒有把握?

  行銷的重點不在「做法」,而在「想法」!若只是一心想把產品「賣出去」,卻不知顧客「為何買」,等於只靠運氣來決定行銷結果好壞。

  作者十多年來位於行銷第一線,操作過數以百計的行銷案,職場經歷橫跨本土企業和外商公司,接觸的產業則涵括B to B和B to C,加上在各地授課及演講的經驗,整理出一個共通的行銷邏輯──行銷金三角。

  無論產品為何、資源多少,跟著本書的六堂行銷課,搭配「行銷金三角」由「對象──需求──做法」三個面向作思考的模式思考,就能抓住行銷的正確邏輯,快速做出最恰當的行銷判斷,產品大賣將不再是紙上談兵!

讚譽推薦

  亞洲八大名師首席 王寶玲

  桂冠實業總經理 王正明

  動腦雜誌社社長 王彩雲

  BBDO黃禾廣告公司董事總經理 傅明叡

  創新企劃顧問公司總經理 鄭啟川

  *本書所得扣除成本將捐助社福團體*

 

作者簡介
?慕垚



作者簡介



這就是行銷:行銷金三角
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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