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透明經營:改造社會的力量

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透明經營:改造社會的力量
Product Code:
206217
Model:
9572840959
Product by:
晶冠出版社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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29 Points
RM 37.50
RM 29.63
21%

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Product Information

ISBN: 9572840959

出版日期: 2003-09-22

作者: 金誠珠/著

譯者: 鄭秀美

裝訂: 平裝.單色印刷.240頁.

 

1997年韓國爆發金融危機至今短短五年,各大企業經過重整後再度攻占國際市場,外匯存底也躍居世界第四位,他們逆勢中創造奇蹟的關鍵,以及提升競爭力的策略,都值得探討借鏡。作者以國際化視野剖析韓國商場惡習、教育弊端、社會偏頗的價值觀,分享自己向跨國大公司取經的心得,並提供企業邁向國際化的策略和寶貴建言。全書分為四章、共27篇,篇篇論述犀利,觀點獨特超然,其中引述的實例更發人深思。 本書特色韓國在經濟、社會及政治發展上,與台灣頗多相似之處,觀看韓國經驗,亦可培養解讀世界潮流的眼光。沒有深奧的商業術語,但其中的商場智慧應對更易懂、易學;所傳達的清正、透明的經營理念,不論管理或經營階層皆可應用。有企管書的專業思考,也有人生處世的智慧,以及面對未來社會挑戰的視野。

作者簡介

金誠珠韓國大成集團的么女,延世大學畢業後拒絕家族奧援,隻身赴美,曾於英國倫敦政治經濟大學(LSE)進修社會經濟學。返國後,創設誠珠國際有限公司,導入國際名牌服飾,該公司如今已成長為流通業界數一數二的大公司。名列世界經濟論壇(WEF)推薦的「次世代國際化時代100大領導人物」。《美國的職業婦女》(Working Women)選出的二十名「二十一世紀女性企業領導者」。「金誠珠現象」讓韓國年輕人提名她為政商界人物中最成功的女性,且熱中學習她為行為典範。

透明經營:改造社會的力量
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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