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超人氣企業寶寶:200多個企業&商品吉祥物大蒐集

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超人氣企業寶寶:200多個企業&商品吉祥物大蒐集
Product Code:
172071
Model:
9867508130
Product by:
上旗文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
46 Points
RM 59.40
RM 46.93
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9867508130

出版日期: 2004-07-09

作者: 蕭學仁/文,攝影

裝訂: 精裝.全彩印刷.160頁.

 

  企業寶寶又稱為企業娃娃、企業吉祥物、企業偶�...,一般來說是用來設計代表企業的吉祥物或是某項產品的代言。

  為了凸顯企業或是產品的特色,企業寶寶不僅必須與眾不同,角色印象鮮明、讓人容易記憶,更重要的是要能和企業或是產品的精神相契合,才算是成功的代言。因此,企業寶寶的形象可以是人物造型、可愛動物、產品縮影、抽象物體等,讓人覺得新奇有趣,印象深刻,進而對產品發生興趣或對企業產生好感。

  1960年代台灣的經濟剛開始起步,受到日本當時流行風潮的影響,企業寶寶大部份以藥品類、食品類、家電類為主。如SONY寶寶、NATIONAL國際牌寶寶、JVC勝利狗、HITACHI日立鳥等,都讓人記憶深刻,也產生很好的行銷效果;至於國產品牌大同公司也於1969年推出大同寶寶,造成流行,時至今日,大同寶寶已超越企業的代言,儼然和台灣的經濟發展畫上等號。

  隨著時代的演進,企業寶寶在不同時期有不同的流行,尤其近年來,企業寶寶特別風行,大大小小的代言寶寶不計其數,幾乎橫跨各種行業,舉凡公家單位、機關行號、幼稚園、郵局、銀行、證券公司、警察單位、消防機構等,甚至連選舉的政治人物,都是企業寶寶的代言範圍,不但讓我們生活週遭增添了許多「新朋友」,也讓消費市場充滿了無窮的趣味。

超人氣企業寶寶:200多個企業&商品吉祥物大蒐集
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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