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財務報表分析:評價應用(4版)

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財務報表分析:評價應用(4版)
Product Code:
379661
Model:
9789577299550
Product by:
智勝
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Product Information

ISBN: 9789577299550

出版日期: 2014-06-12

作者: 郭敏華

裝訂: 平裝.單色印刷.448頁.

 

  財報分析是證券投資的基礎,但是很多人即使學過財務會計,仍感覺分析財報不是一件容易的事,箇中原則除了財務比率既多且雜之外,諸多財務比率的指向往往相互衝突,令人難予定論。其實這是因為分析者未能將財報分析安置在正確的理論架構上,以致當財務比率看似紛亂無章時,無所適從。有鑒於此,本書以簡明的理論架構做為財報分析的基礎,不但使讀者能輕鬆掌握財報分析之原理與技術,且能洞悉報表公司在營業、投資、融資上的相互關連與經營績效。

本書特色

  ‧納入IFRS:IFRS對於財務報表與財報分析的衝擊,本書著墨頗深。

  ‧系統架構:
  以評價概念貫穿財報分析,既多且雜的財務比率,一經放入系統性架構中,即各有其位,與其他財務比率的關係一目了然,使財報分析由繁化簡,輕鬆跨越會計與財務的學習障礙。

  ‧深入淺出:
  ?理清楚,幫助讀者知其然,且知其所以然,由過去機械式的學習,一變而為見樹又見林的愉快旅程。

  ‧靈活運用:
  擺脫教條式的說明,每一個財務比率、每一種分析工具,都從基本邏輯說起,使讀者無須記誦,且能自創比率,靈活運用。

  隨書附贈線上題庫系統

 

作者簡介
郭敏華



作者簡介



郭敏華


  現職:世新大學財務金融學系教授
  學歷:政治大學企業管理博士(主修財務)
  專長領域:財務分析、行為財務學、投資心理學

財務報表分析:評價應用(4版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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