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讚的力量:Facebook 這樣玩就對了!
Product Code:
156309
Model:
9789868668959
Product by:
大牌出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
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RM 43.80
RM 34.60
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Product Information

ISBN: 9789868668959

出版日期: 2011-06-02

作者: 熊(土反) 仁美

譯者: 蕭仁志

裝訂: 平裝.單色印刷.240頁.

 

  

史上最強臉書終極活用術,「粉絲專頁」影響力強過媒體? 臉書超夯活用法 15招! 利用臉書開拓國際市場! 「聚焦型廣告」精準地發送到會員手中! 有人氣的粉絲專頁製作技巧! 史上最強  攬客力、集客力工具! 5年營業額成長15倍的公司是如何活用臉書?

  ☆商務用途首推「粉絲專頁(Fan Page)」

  ☆粉絲專頁效用強過傳統媒體廣告與報導

  ☆臉書超夯活用法 15招!

  ☆「聚焦型廣告」精準地發送到會員手中!

作者簡介

熊(土反)仁美

  生於日本福島縣福島市,現為社交媒體研究所(Social Media Labs)社長,以「最精通臉書的企業諮詢顧問」活躍於商業界。

  熊(土反)仁美為全球最大社交網路服務平台facebook(臉書)實踐研究專家,定期赴美研習美國社群媒體行銷最新方法,指導客戶用於企業行銷領域。曾經創下5日之內募集到超過1,000名粉絲的紀錄,並協助日本本土手作藝術糖果業者進軍國際市場、一個月內累積粉絲達到5,000名的紀錄,以及為音樂工作室每週增加一件訂單等各種成功案例。

  靠著簡單說明輔以最新實際案例解說,在日本臉書上擁有最大的社群,並獲「熊寶寶」的暱稱。她在與數百人的訪談經驗中發現,買方與賣方間的互動實際上存在相當程度的落差。接觸臉書後發現,國外企業透過臉書可以直接跟消費者溝通、對話,因而開始著手研究與實踐企業品牌定位,以及客訴處理等企業的終極解決方案。

  socialmedialabs.jp/

  facebook-guide.jp/

譯者簡介

蕭仁志

  政治大學日文系、京都大學經濟學研究所畢。

  曾任日商羅姆電子(ROHM)、開發國際投資公司(中華開發子公司)創投經理、野村總合研究所企管顧問、SBI金融控股公司(HK)副總裁等職。工作地點及投資標的遍佈上海、北京、香港、新加坡、台北等亞洲主要城市,橫跨金融投資、電子、顧問不同產業,更能兼顧廣度與深度的國際觀來分析產業趨勢。

  現為E translation Studio負責人,致力實踐facebook的商機摸索與商業模式的建立。

  E-mail: clive.hsiao@gmail.com

  Facebook個人專頁:www.facebook.com/clive.hsiao

  Facebook粉絲專頁:www.facebook.com/pages/E-translation-Studio易傳翻譯工作室/203834362961125

讚的力量:Facebook 這樣玩就對了!
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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