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行銷點子製造機:《商業周刊》最強行銷好點子精選

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行銷點子製造機:《商業周刊》最強行銷好點子精選
Product Code:
410920
Model:
9789866032820
Product by:
商業周刊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
32 Points
RM 40.60
RM 32.07
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789866032820

出版日期: 2015-02-05

作者: 商業周刊

裝訂: 平裝.單色印刷.192頁.

 

要解決問題、想改良產品、該提升銷售、還得拉住客戶,苦無靈感怎麼辦?
《商業周刊》送上27年精選絕妙點子!
7種行銷情境╳80則實例╳123個秘訣,缺點子,一翻就有!

  ★他們這樣想行銷點子
  迴轉壽司不新鮮?→改點餐變高鐵直送,翻桌率更高
  平平都是薯條→薯條三兄弟讓人吃不到,更想要
  新品上市要請產品經理→小米手機靠粉絲自己設計
  爆發疫情,飯店沒外來客?→推本國住客新市場
  彈簧床得試睡才賣得掉?→免費送旅館,交換曝光機會

  眾聲喧嘩的年代裡,有些人異軍突起、有些商品萬年不敗、有些公司打遍天下無敵手;靠得就是「靈光一閃」的好點子。這些好點子的共通點就是「出乎意料」:「迴轉壽司不迴轉」、「從賣嬰兒食品出發開發銀髮族食品」、「網路賣鞋365天試穿期,不滿意包退」等,全都出乎意料卻能引領風潮。

  這些點子到底如何誕生?又是如何成真?該怎麼借來用?
  本書精選《商業周刊》25年歷來成功的品牌/商品的實例,針對①行銷力鍛鍊②產品開發③產品開發④客戶服務⑤粉絲經濟⑥促銷技巧⑦廣告宣傳,7大面向,給讀者與眾不同的商品概念、鎖定市場,打動消費者的心。舉凡企劃、業務、公關、廣告人、行政管理、經理人、尋求金主的創意人,都是必備案頭書。快速掌握每則點子的精華,隨時隨地都好用!

 

作者簡介
商業周刊



作者簡介



商業周刊


  《商業周刊》創立於1987年,為全台灣最具影響力、發行量最大的財經雜誌,以先進觀點、敏銳的新聞與中立的媒體角度,報導快速變化的商業環境、成功人物事蹟與全球產業趨勢,傳遞給讀者具深度與廣度的第一手消息。

行銷點子製造機:《商業周刊》最強行銷好點子精選
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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