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行銷英文
Product Code:
378151
Model:
9789577299505
Product by:
貝塔
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
43 Points
RM 54.70
RM 43.21
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Product Information

ISBN: 9789577299505

出版日期: 2014-04-15

作者: 王建民

裝訂: 平裝.雙色印刷.264頁.

 

廣告 / 商品行銷 / 會議、簡報 / 商展、談判 / 英語檢定

  ◎前進外商、百大企業必備商英力!
  ◎迎戰多益、國考必備考試力!

本書特色

  商務英文最實用的4大主題精選收錄
  內容涵括「廣告」、「商品行銷」、「會議簡報」、「商展談判」主題,從媒體通路、促銷活動、產品定位、廣告表現、銷售計畫,到會議簡報圖表、詢價與報價、合約、談判、展場設備等行銷相關用語一應俱全。

  國考、研究所、多益、留學檢定最常考「行銷」!
  國考、研究所、多益等重要英語檢定皆以「行銷」為高頻出題內容。本書收錄各大考試相關考古題與擬真題,包含聽力、閱讀測驗等題型,方便讀者自行檢測,同時提升應試能力。

  跟讀MP3 強化溝通力
  「主題單字」、「好用句」全長2小時14分鐘,皆由專業外籍老師錄製。利用MP3反覆跟讀,打造完美英語溝通力。

  你不能錯過本書
  (1) 廣告、媒體、公關、行銷、外派等職場人才
  (2) 鎖定國營企業、公職、留學、多益、研究所等英語檢定考生

 

作者簡介
王建民



作者簡介



王建民


  ●美國紐約大學大眾傳播碩士,取得紐約市立大學英語教學訓練證書,並曾至哥倫比亞大學研習英語教學訓練。

  ●擅長行銷提案,曾於美國紐約擔任廣告公司行銷製作。在台曾教授「行銷英文」課程。

  ●任教於多所大學英文系,英語教學經驗豐富,多次獲選大學資優評鑑英文教師。

  ●現為登峰美語機構人氣名師,教授TOEFL、TOEIC、GEPT等課程。

  ●現任高上高普考英語名師,教授高普考英文,以及「外交」、「調查局」和「新聞」特考,亦任職於高點研究所,曾教授研究所、二技、插大、四技培訓課程。擅長將教學內容、實務經驗與考試重點結合傳授。

  ●從事公職、研究所、多益命題與解題研究多年,深知考生共通的備考弱點與學習障礙,並將多年心得淬練出最精要、必通的破解要領寫成本書。

  ●曾任美語雜誌專欄主筆,以及廣播、電視美語節目製作及講師。

  ●著有《公職英文滿分全攻略》、《公職英文:字彙全攻略》、《新多益大師指引—聽力滿分關鍵》、《7天征服新多益—題型破解》等書。

行銷英文
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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