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行銷管理【上】

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行銷管理【上】
Product Code:
229297
Model:
9867622537
Product by:
讀品文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
Youbeli Multiple Cash Vouchers!
RM 43.80
RM 34.60
21%
Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9867622537

出版日期: 2004-12-07

作者: 呂建華、高瑞民/著

裝訂: 平裝.單色印刷.288頁.

 

  目前全球企業正邁向國際化,行銷活動在各個市場所面臨的挑戰也越來越多樣化,在不斷的市場行銷中,企業逐漸將績效管理與行銷管理相互結合,以滿足企業生存和發展之需要。

  一位管理專家曾經說過:「行銷人員培訓是企業風險最小、收益最大的策略性投資。」一句話闡明了行銷培訓對於企業的重要意義。

  行銷團隊正如卡林貝茲和史密斯定義的那樣:☆行銷團隊是一小群技能相互補充的人,他們相互之間負有責任,為了提高企業的銷售利潤和實現企業行銷績效目標而共同努力的集體。★

  目前,有三種發展趨勢使企業對行銷研調的依賴比過去任何時候都更為強烈:

  第一,從滿足消費者的需要發展到滿足消費者的慾望。

  第二,從價格競爭發展到價值競爭。

  第三,從地方行銷發展到全國行銷乃至國際行銷。

行銷管理【上】
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Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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