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行銷管理
Product Code:
436044
Model:
9789577299963
Product by:
智勝
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
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FREE
FREE shipping within Malaysia for orders over RM 79.00
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RM 109.40
RM 86.43
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Product Information

ISBN: 9789577299963

出版日期: 2015-05-29

作者: 蕭富峰

裝訂: 平裝.單色印刷.696頁.

 

  1.依據最新的文獻重新編排了章節架構,進一步強化本書的邏輯性與可理解性。

  2.與時俱進地大幅更新內容,並更換掉所有的章首案例與許多行銷案例。

  3.提出邏輯嚴謹、論述完整、深入淺出的內容,並將「行銷學」的精華盡納其中。此外,為了方便老師的教學與同學的吸收,本書除了涵蓋相關的行銷知識與理論,還加入大量的國內外知名案例,並伴隨著一些具有行銷意涵的圖片,不僅讓理論與實務巧妙融合,更大大地提高了本書的易教、易讀性與可親近性。

  4.理論與實務的有效融合。作者在行銷領域已浸淫超過30年,不僅擁有嚴謹的理論訓練與豐富的實務經驗,更深諳如何運用深入淺出的文字寫出易讀、易懂的專業內容,因此,這本教科書既不會失之艱深難懂,又不會過於簡單空洞,是一本內容紮實、易教易懂、理論與實務有效融合的行銷教科書。

  5.一目了然的隨頁附註、圖表資料來源及關鍵詞解釋,可以發揮提綱挈領的功能,不僅讓老師與同學們不用四處翻找,而且讓本書變得更加易讀、易理解。

  6.提供老師們豐富的教學配件與內容,以減輕備課壓力,並讓教學可以更加活潑多元。以此版的PPT為例,有鑑於年輕世代愈來愈視覺化,因此,特別加入了許多視覺元素,以期讓PPT能夠生動活潑又吸睛。

 

作者簡介
蕭富峰



作者簡介



蕭富峰


  現職:輔仁大學傳播學院副院長、輔仁大學廣告傳播學系副教授

  學歷:政大企管所博士、政大企管所碩士、台大商學系工商管理組學士

  經歷:教學部分:世新傳播管理系、高雄第一科技大學行銷與流通管理系

  實務經歷:聲寶專案經理、統一產品經理、義美副總特助、志上廣告策略總監、德商拜耳行銷經理

  專長領域:行銷策略、行銷管理、服務行銷、品牌管理

行銷管理
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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