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行銷煉金術:從發明、行銷到販售的成功指南

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行銷煉金術:從發明、行銷到販售的成功指南
Product Code:
201290
Model:
957839621X
Product by:
智庫
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
29 Points
RM 37.50
RM 29.63
21%

Quantity:
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Product Information

ISBN: 957839621X

出版日期: 1998-03-31

作者: 朗恩‧波沛爾著

譯者: 李文粹譯

裝訂: 平裝.單色印刷.244頁.

 

  朗恩‧波沛爾,人稱「購物頻道業界中的愛因斯坦」,是行銷人眼中的點子大王。他有本事將仍待改進的東西,改造成誘人購買的暢銷商品;他還能一手整合各種行銷資源,將產品的銷售量推上巔峰;他拍的廣告極具說服力,讓人看了就想掏開荷包;這位年營業額超過十億美元的行銷大師,沒有顯嚇的學歷與家世,出身不過是個到處跑江湖、口舌伶俐的展售推銷員,從一貧如洗到坐擁電視銷售王國的經歷讓人嘖嘖稱奇。現在,他要把平常電視一不會秀出來的密招告訴你。

行銷煉金術:從發明、行銷到販售的成功指南
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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