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行銷新反思 : 全行銷時代的80個新思維

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行銷新反思 : 全行銷時代的80個新思維
Product Code:
87821
Model:
9573241412
Product by:
遠流
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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30 Points
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RM 39.10
RM 30.89
21%
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Product Information

ISBN: 9573241412

出版日期: 2000-09-01

作者: 張永誠

裝訂: 平裝.單色印刷.296頁.

 

  行銷之路是無限的寬廣,滿腦子市場、一肚子競爭的行銷人,何妨離經叛道,從觀念革新、管理趨勢、競爭優勢、消費心理和經營環境五大面向,向自己的腦袋造反,用新的思維來理解新的未來,讓自己成為新的行銷人。

  行銷之路是無限的寬廣,滿腦子市場、一肚子競爭的行銷人,何妨離經叛道,向自己的腦袋造反,用新的思維理解新的未來。

  作者歸納出80條行銷「新反思」,其中包括有:行銷優先主義:在未來國際化的企業競爭中,「行銷優先主義」仍將是經營管理的主流,也是擁有更多競爭優勢的關鍵。凡事都可以商量的人:未來的商人,不但要懂行銷、會賺錢,還要有意氣、懂藝術,才能稱之為企業家。「行得通」最重要:行得通就是可欲可行。可以達成、也可以衡量評估的才是有效的行銷。煮蛙理論:對周遭環境的變遷要有危機意識,即使是細微末節或不足掛齒的變化也不能等閒視之。尊重顧客的選擇:顧客購買你的產品或服務,你要懂得感激;不買,你要懂得反省。顧客的任何選擇,你要懂得尊重。佔有率比獲利率重要:從永續經營的角度評估行銷的績效,市場佔有率比獲利率更重要。口碑即財富:耐久消費的行銷,只有將顧客變成你的發言或廣告公司時,才能產生滾雪球的口碑效應。比未來快一步:只有比未來快一步的遠見,才能提供顧客所需的產品,並做長期持續的投資。幫別人的忙:幫別人的忙、幫大家的忙,是未來行銷的新精神和新意義。

行銷新反思 : 全行銷時代的80個新思維
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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