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行銷心智戰

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行銷心智戰
Product Code:
210399
Model:
9861770208
Product by:
晨星
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 42.20
RM 33.34
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Product Information

ISBN: 9861770208

出版日期: 2006-09-07

作者: 愛成

裝訂: 平裝.單色印刷.320頁.

 

   .解開中國十三億消費人口的心智密碼 .打進中國市場最好用的行銷工具 .提供在地化的行銷思路參考指南

  美國行銷大師阿爾.里斯曾經說過:「市場行銷不是產品的競爭,而是感知的爭奪」,本書的作者更徹底的指出:「行銷不是產品戰爭,而是心智之戰。行銷主戰場不在有形的市場中,而是在無形的消費者心智裡。」但是絕大多數行銷失敗的原因,皆因對行銷有錯誤的認知。

  曾有人說:「如果你贏不了這場戰爭,那麼就轉移陣地吧!」所以還沒有搞清楚行銷戰場之所在的人,必須先解開消費者的心智密碼、打贏心智之戰,才能贏得勝利。

  這本書可以讓讀者從不切實際的行銷理論中解脫出來,並提供全面性的行銷策略指導,教你如何運用最務實的行銷思路,讓你避開風險、攻守有方。

作者簡介

愛成

  根植於中國企業實踐一線的行銷策劃大師,不僅擅長以科學管理思想?企業出謀劃策,且從業十多年來,常以瘋狂企劃攻克市場難題。被《成功》雜志譽?「企界的瘋子」。

  曾任中廣協學術委員、中國經營報高級顧問、中國營銷學會副秘書長、《銷售與管理》總策劃。2004年獲「中國10年最有影響力策劃機構50?」。在北京、上海、杭州、成都等全國各地講授市場爆破、行銷規劃、品牌創建、廣告創意等課程,累計達160多場次。常得「語不驚人死不休」之評價。

行銷心智戰
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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