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行銷中國

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行銷中國
Product Code:
92319
Model:
9576679524
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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34 Points
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RM 43.80
RM 34.60
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Product Information

ISBN: 9576679524

出版日期: 2001-08-14

作者: 許宏濤,姜守危,徐中孟

裝訂: 平裝.單色印刷.280頁.

 

  隨著西進熱潮的擴散,愈來愈多台商進入大陸發展,面對激烈的市場競爭,除了產品或服務本身的競爭優勢之外,最重要的就是行銷工作。作者並提供了豐富的案例研究,包括國際性企業,如麥當勞、寶鹼等,以及國內知名企業如宏碁,詳細說明每一個案例的背景以及實際的操作方式,並提出客觀的建議與批評。這是目前唯一完整頗析大陸行銷的書籍,是所有台商不可或缺的參考書籍。

  如有人問,目前全世界最具發展潛力的市場在那裡?相信很多人都會毫不猶豫地告訴你:中國大陸。隨著大陸的改革開放,經濟發展不斷高速成長,國民所得也相繼大幅提升,再加上中國大陸進入WTO(國際貿易組織),大陸將會逐漸取消多種限制,並進一步開放內需市場,引入各種競爭。預計大陸市場規模將因此大幅成長,此亦意味著大陸的確存在著龐大的商機。但與此相對的是大陸也同時是一個高風險的市場,其一方面具有「社會主義」的色彩,另一方面又處處充滿著「中國特色」。當大家面對這個既迷人,但又陌生的市場時,我們必須對其作出充分的認識及適當的瞭解,以便釐訂正確的策略,把握成功的鑰匙。

  本書希望從專業的行銷角度出發,讓讀者加深對大陸市場環境有更深層次的認知,並透過理性的分析,把大陸市場的真實環境完整並詳細的呈現。另一方面,為了使本書更具有實用價值,所以特別引用了一些外商或台商,以及大陸當地的知名企業在大陸市場之成功例子,深入淺出地分享他們寶貴的經驗。最後,我們希望能藉由上述的市場環境介紹以與案例的分析,使本書能成為幫助讀者們進入及經營大陸市場之指南針。

行銷中國
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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