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行銷七式 : 單挑顧客的七大致勝絕招

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行銷七式 : 單挑顧客的七大致勝絕招
Product Code:
246512
Model:
957493408X
Product by:
美商麥格羅‧希爾
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
32 Points
Youbeli Multiple Cash Vouchers!
RM 40.60
RM 32.07
21%
Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 957493408X

出版日期: 2001-07-21

作者: 史丹.拉普, 恰克.馬丁/著

譯者: 袁世佩

裝訂: 平裝.單色印刷.240頁.

 

  網路襲捲全球,引領眾人走向不同於以往的方向;網路挾其互動、即時的特性,讓所有人都能輕易獲得所需的資訊。結果是消息靈通的消費者與追逐著顧客的行銷人,進入與以往相互顛倒的角色扮演裡。消費者越來越聰明,意味著行銷人得更加努力,找尋能夠解讀消費者心理、獲得青睞的有效方法,這可是攸關企業存亡的關鍵。

  本書將七大秘訣分章別類地細分出來,〈以所知推動行動〉、〈消弭產品與服務的界線〉、〈量身訂做每個客戶關係〉、〈能少做、就少做〉、〈把互動程序變成產品〉、〈每一步都考慮到未來價值〉、〈讓生意與行銷互相呼應〉,並以多個你我都耳熟能詳的產業作為例證,像是納比斯可﹝Nabisco﹞如何以資料庫行銷,鎖定目標顧客的精確資料,藉以提升企業本身的行銷力。此外,書中還列舉許多現今知名的成功產業,如戴爾﹝Dell﹞電腦及萬事達卡如何改弦易轍,認真力行「以客為尊」的口號,揚棄以往以產品製造為導向的老大心態,致力於再造企業新生命,邁向新經濟成功的未來。相信在按圖索驥之餘,每位讀者很快就能找到各自需要的部分。

行銷七式 : 單挑顧客的七大致勝絕招
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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