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英雄年代:乘勢而起的商業巨人

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英雄年代:乘勢而起的商業巨人
Product Code:
76820
Model:
9789864178872
Product by:
天下文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 75.00
RM 59.25
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Product Information

ISBN: 9789864178872

出版日期: 2007-05-11

作者: 安東尼.梅約、尼汀?諾瑞亞

譯者: 胡瑋珊

裝訂: 平裝.單色印刷.461頁.

 

  通用汽車的史隆二世,推出分期付款購車方案;迪士尼的華德迪士尼,讓幻想工業化;可口可樂的伍德魯夫,打出感性行銷;蜜斯佛陀的蜜斯佛陀,以平價奢華風,將明星級商品推向普羅大眾;微軟的比爾蓋茲,改變整體電腦產業生態。

  這些人物,彷彿能前瞻未來,預見世界會是什麼模樣;他們能將願景與當下融合,並對自己的理念堅定不移;他們的企業,經歷時代演進的大風大浪,仍然歷久彌堅。

  「今日的經典,是昨日的前衛」。站在二十一世紀開端的我們,是否也能從大大改變後人工作和生活風貌的傑出人物,汲取他們前衛中的經典元素,求新求變?

  本書,讓你看見他們求新求變的不變法則。同樣的,「今日的前衛,會是明日的經典」。請拋掉過往對傑出領導人物的觀點,閱讀篇篇企業巨擘的動人傳奇。

作者簡介

安東尼.梅約(Anthony J. Mayo)

  哈佛商學院領導計劃中心的執行長。梅約是哈佛商學院領導潛力與最佳領導實務計畫的共同創辦者,當中的領導培訓計畫多出自於他手。梅約早期事業專注於資料庫行銷。歷任波士頓廣告公司、資料庫管理公司、以及直效行銷公司資深管理職。現兼任Target Software和SmartGiving顧問董事。 尼汀?諾瑞亞(Nitin Nohria)

  哈佛商學院企業管理系的契普曼講座教授,倫敦商學院客座教授,組織行為組負責人,主要研究領域為領導與組織變革。著有多本有關管理學以及領導統馭的著作。包括《4+2:企業的成功方程式》(天下文化出版),《差異化網絡》榮獲一九九八年管理學會「喬治?泰瑞獎」。諾瑞亞教授常受邀赴全球知名企業發表演說。

英雄年代:乘勢而起的商業巨人
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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