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自媒體:如何用網路打造個人、企業品牌,取得實際利益

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自媒體:如何用網路打造個人、企業品牌,取得實際利益
Product Code:
457083
Model:
9789863756750
Product by:
有意思
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
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RM 50.00
RM 39.50
21%
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Product Information

ISBN: 9789863756750

出版日期: 2016-04-25

作者: 李光斗

裝訂: 平裝.單色印刷.320頁.

 

  本書榮獲中國2014年年度經管圖書「最佳原創獎」
  
  行動網路X智慧型手機,澈底反轉人類的生活型態
  手機、平版電腦,成為現代人必備工具
  臉書、Line、推特、微博、微信澈底占領一切
  每個人都是媒體,具有強悍傳播能力
  每個人都是行銷,惡搞影片、插畫、短文,推銷自我創意
  新網路時代,人人都有爆紅機會,人人都能透過網路為自己謀一條新道路
  

 

作者簡介
李光斗



作者簡介



李光斗


  中央電視台品牌顧問
  品牌競爭力學派創始人

  出身於市場行銷第一線,自1990年開始從事市場行銷和品牌策劃工作,先後擔任伊利集團、蒙牛乳業、廣日電梯、民生藥業、古越龍山、招商銀行、長虹、德爾惠、喜臨門集團、雷士照明、青島啤酒等著名企業的常年品牌戰略和行銷廣告顧問,親歷了改革開放後中國品牌發展的歷程,具有豐富的品牌建設和市場行銷經驗,榮獲中國策劃業傑出功勳獎。

  李光斗畢業於復旦大學新聞學院,曾任復旦大學研究生會副主席,代表中國大學生參加在新加坡舉行的亞洲大專辯論會,榮獲冠軍。代表著作:《接班》《事件營銷:引爆流行的行銷藝術》《故事營銷:世界最流行 的品牌模式》《情感營銷:如何讓消費者愛上你的品牌》《總統戰:奧巴馬的政治營銷》 《插位:顛覆競爭對手的品牌營銷新戰略》《升位:中國品牌革命》《盛世微言:微博營銷專案》《品牌戰:全球化留給中國的最後機會》《商解三國》《品牌競爭力》《全員品牌管理》《僅次於總統的職業》等。被稱為中國品牌第一人、事件行銷第一人。

自媒體:如何用網路打造個人、企業品牌,取得實際利益
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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