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聯想,從製造到創造:中國智慧x全球思維

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聯想,從製造到創造:中國智慧x全球思維
Product Code:
464386
Model:
9789863757481
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有意思
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Product Information

ISBN: 9789863757481

出版日期: 2016-07-25

作者: 張小平

裝訂: 平裝.單色印刷.320頁.

 

企業走向世界勢在必行,聯想成功的祕訣何在?
「在國際化過程中,聯想集團翻越了一座又一座山頭,
但當我們回過頭看時,原來越過的只是丘陵,前面才是山峰。」
──聯想集團董事會名譽主席 柳傳志
  從迷茫到擔憂,從碰撞到融合,從飽受爭議到強力迸發;
  從戰略到創新,從業務模式到組建團隊,從企業精神到企業文化
  聯想集團董事會名譽主席 ◎柳傳志   鄭重推薦--

  這本書是來自於第三方財經作者對聯想國際化歷程的觀察和記錄。這位作者對我們這段重要歷史時期乃至於文化之根進行了全面的梳理和總結,在介紹聯想國際化的成功經驗的同時,也對挫折教訓進行了思考和分析。

  本書完整重現聯想併購IBM的商業傳奇,帶領讀者與聯想一同回首那戰戰兢兢卻又如夢似幻的國際化20年征程。

名人推薦

  聯想公司的成長經歷,是一個值得花時間仔細研究、認真討論和學習的經典案例。──中國銀聯執行副總裁 紫洪峰
 
  中國企業國際化之路大多從資產開始,但買完之後的價值鏈整合無疑是最難的。聯想整合最艱難的日子顯然已經過去,然後呢?──《全球商業經典雜誌》總編輯 黃麗陸
 
  因為聯想,「蛇吞象」不再是傳說。如果你也想演繹這個故事,一定要讀這本書。──北大縱橫管理諮詢集團首席專家 王璞

 

作者簡介
張小平



作者簡介



張小平


  財經作家,首富觀察家。
 
  著有《劉永行劉永好首富長青︰希望集團三十年》、《首富真相︰黃光裕家族財富路徑》、《首富隆起—揭底中國財智階層的生存怪圈》、《性格企業家》等書。
 
  《性格企業家》一書獲得「2006年度財經圖書評選活動」之年度新人獎,《首富真相》一書進入各種圖書暢銷排行榜榜單。

聯想,從製造到創造:中國智慧x全球思維
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West MalaysiaAdditional 1.00 kg2.12
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