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老虎學:賴正鎰的強者商道

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老虎學:賴正鎰的強者商道
Product Code:
226192
Model:
9867883276
Product by:
寶瓶文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 43.80
RM 34.60
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Product Information

ISBN: 9867883276

出版日期: 2003-04-25

作者: 賴正鎰

裝訂: 平裝.單色印刷.320頁.

 

   賴正鎰,一個專業的老闆,十七歲創業後,他從未領過別人的薪水。二十多年的老闆生涯,他失敗過,初期投資房地產,不但花光了所有的積蓄,還背了四千萬的債,但,他最後還是選擇了房地產做為他的主要事業,不但建立了大中部地區無人不知的鄉林建設,也成功的再起他個人事業的風雲。

  本書大致可以分成三個大的部分:第一部分可說是作者少年的奮鬥簡史。他敘述了一個鄉下孩子如何將草嶺打造成一個適合觀光旅遊的地方,一個高中的學生,獨立和當時可說是壟斷青年活動的救國團抗爭,以好的服務品質,以及更完善的活動企劃,創造了草嶺的商機,也踏出了他事業的第一步。第二部分則是再起涵碧樓的始末。投資房地產後的賴正鎰,一直以日月潭為他的主要目標,希望在當地能夠創造出首屈一指的觀光酒店,在經過一連串的波折與努力,終於因緣成熟,他實現了他的夢想,以十八億,以及他準確的眼光,從小培養的實力(包括企圖心、耐力、體力、意志、靈活的反應等等),打造出台灣的第一勝景,在他二十多年從商的歷史中,寫下了最燦爛的一頁。第三部分傳達出了他的未來展望。他以商人的眼光和對商機的掌握,一再的為中部地方爭取利益,而另一方面,對自己的事業版圖他也沒有鬆懈,在往來大陸的每一次機會中,他也正一步步挪向大陸,他相信在不久的將來,台灣的第一勝景,也將在大陸呈現。

作者簡介

  鄉林集團董事長賴正鎰,「天生生意仔」是很多人給他的封號,從十七歲,他一個高一學生的身分,以不到一百元的資金,隻手開創了中台灣的草嶺風景區,到他四十四歲,花了十八億,將涵碧樓打造成台灣第一勝景,在他二十七年的創業過程中,他從不放棄任何一個可以取得的機會。他常以「如果有一隻老虎飛快地從我身邊跑過去,即使我來不及即時抓住老虎的身子,但只要讓我能夠抓住老虎尾巴上的一根毛,我也一定會把握這個機會,翻上老虎的背,騎著老虎馳騁一番。」來做比喻,比喻在創業之路上,想要抓住一個良好的機會,就像抓住一頭奔馳中的老虎一樣的困難,不但要眼光準確,更要行動矯健、機警。因為,如果時機掌握不巧,不但抓不著老虎,更有可能摔下虎背,或為虎所噬。

老虎學:賴正鎰的強者商道
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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