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美物之道

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美物之道
Product Code:
209593
Model:
986708005X
Product by:
秀威資訊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
27 Points
RM 34.40
RM 27.18
21%

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Product Information

ISBN: 986708005X

出版日期: 2006-03-20

作者: 盧虎

裝訂: 平裝.單色印刷.186頁.

 

  本書將營銷學理論與藝術設計學結合起來,從營銷學的角度觀照藝術設計的實踐,將一些藝術設計的案例納入到營銷學的框架中,在對前人成果集成的基礎上進行了創新。拓寬了藝術設計的研究領域,開?了工商管理者的新視界。

  本書採取了歸納與演繹相結合、理論與實證相結合以及系統分析的方法,從「市場營銷的目的與藝術設計」這一基本問題入手,逐次涉及到環境分析、市場調研、消費心理、競爭、市場細分、?品戰略等領域,最後聚焦於農產品設計和服務設計的前沿領域,內容豐富,材料翔實,既有理論上的創新,也有很強的實用性。

作者簡介

盧虎

  1971年生。南京市東南大學藝術傳播系博士,現任南京市東南大學學報(文)編輯部編輯。

美物之道
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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