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網路行銷:3A時代來臨(第四版)

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網路行銷:3A時代來臨(第四版)
Product Code:
483418
Model:
9789863470052
Product by:
碁峰
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
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RM 84.40
RM 66.68
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Product Information

ISBN: 9789863470052

出版日期: 2014-03-18

作者: 劉文良

裝訂: 平裝.單色印刷.504頁.

 

  *第四版持續強化最新一代的網路經濟與網路行銷觀念,例如AIDMA模式、微電影行銷、顧客協同設計(Customer Co-design)、App行銷、QR Code、團購(Group Buying)等...帶您面對3A時代(Any time, Any place and Any device)的來臨。    *以「個案」、「理論」、「實務」三個導向為主要設計,並以企業「策略與經營」的角度深入淺出的探討網路行銷,非常適合企業管理系、行銷管理系、電子商務系或資訊管理系做為「網路行銷」的教學用書,也非常適合對網路行銷有興趣的社會人士作為自修學習之用。    *網際網路不斷進步,但網路行銷的本質並沒有改變,只是更加清晰而已,因此本書依然強調應從策略與經營的觀點切入,將內容分為五大篇介紹「網路行銷基本概念」、「網路行銷策略」、「網路行銷組合」、「網路行銷實務」與「網路消費者」。 

網路行銷:3A時代來臨(第四版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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