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網路行銷與創新商務服務(第三版):雲端商務和物聯網個案集

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網路行銷與創新商務服務(第三版):雲端商務和物聯網個案集
Product Code:
483479
Model:
9789864760374
Product by:
碁峰
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
66 Points
RM 84.40
RM 66.68
21%

Quantity:
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Product Information

ISBN: 9789864760374

出版日期: 2016-06-03

作者: 陳瑞陽

裝訂: 平裝.單色印刷.528頁.

 

  ■ 最新第三版涵蓋:大數據、電子錢包、智能停車位撮合、智慧電冰箱和食用感測、情境感知、興趣圖譜、微定位適地服務行銷、APP-AR智慧商機服務、未來數位金融行銷、無人機智能物品行銷...等熱門個案。

  ■ 教學導向:以每學期16週實際上課時數,安排有12章以及6個創新服務之網路行銷應用案例討論,和6個最新實務創新專題,內容充實且豐富,符合教師每週約3小時的授課所需,另備有教學投影片與學習評量解答,可做為用書老師的教學配件。

  ■ 實務導向:作者融合其業界與學界的實務經驗,來編排本教材。包含企業經營和網路行銷的整合、網路行銷方法和工具、網站的規劃和範本。

  ■ 結合傳統與網路行銷導向:涵蓋概念、規劃、實務等各個面貌,讓傳統行銷結合網路行銷發揮更大的功效。

  ■ 前瞻科技導向:討論最新前瞻科技的趨勢議題,包含雲端商務、服務導向架構、物聯網等前瞻性的理論和實務應用內容。

  ■ 最新服務創新之網路行銷應用案例導向:提供最新雲端商務和物聯網結合的服務創新之網路行銷應用以及案例。

  ■ 引用問題解決創新方案:透過企業發生問題的場景故事為事件描述的案例,將問題的定義、癥結點、原因、關鍵擬定出一個欲探討的主題構面,從問題診斷分析結果,規劃建構出一套解決方案。

  ■ 案例討論:作者以實際產業經驗和相關資訊整理,透過故事的方式闡述在企業中和該主題重點的實際作業,讓讀者能感受到這個主題的情境,達到體驗閱讀的成效,可供學生分組討論。

 

 

作者簡介
陳瑞陽



作者簡介



陳瑞陽 副教授


  現任:
  ●TTQS評核委員
  ●新北市中小企業服務團推動計畫-文創服務分團顧問
  ●銀髮人力資源中心銀髮顧問
  ●職能導向課程發展與認證輔導顧問

  曾任:
  ●新北市產經大學-物聯網應用課程講師
  ●經濟部中小企業處中小企業電子化人才培訓、數位學習、縮減產業數位落差計畫e化短診等顧問講師
  ●青創總會創業顧問
  ●103年度雲端應用服務輔導計畫顧問

 

網路行銷與創新商務服務(第三版):雲端商務和物聯網個案集
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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