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經營客戶的藝術:專業業務一定要會的54件事

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經營客戶的藝術:專業業務一定要會的54件事
Product Code:
212147
Model:
9789866739125
Product by:
臉譜
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
27 Points
RM 34.40
RM 27.18
21%

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Product Information

ISBN: 9789866739125

出版日期: 2007-09-09

作者: 羅伯特?索羅門

裝訂: 平裝.單色印刷.176頁.

 

客戶到底應該如何經營維繫?
跑客戶衝業績一定要靠關係嗎?
做業務非得累得像條狗才能賺到錢嗎?
你希望自己是「服務到家」還是「諮詢專家」?
如果你學會面對客戶一定要會的54件事,
你就可以成為專業業務,贏得客戶信賴,衝出好成績。

獨家推薦15本業務經理必讀書單,提升專業知識
亞馬遜網路書店、邦諾網路書店★★★★★最高評價

從「西裝空心佬」到「燕尾服行家」

  業務人員憑藉著耍嘴皮子以及娛樂來維護客戶關係的日子已不復見,而某些業務人員覺得「買到」關係比「贏得」關係更重要。但是,一直以來,那些光會作秀,卻創造不出任何價值的人,被戲稱為「西裝佬」──穿著西裝的空心佬。
當然,並非所有的業務人員都是那幅德性。有些人得以在此行業中脫穎而出,他們運用穩健的規畫、準確的直覺、以客戶為中心、以品牌為中心的策略,盡心建立起品牌價值。他們是促使客戶管理從「西裝空心佬」的標籤轉化成「燕尾服行家」,從「例行平凡」成為「例行不凡」,從「一點點價值」到「不可或缺的諮詢對象」的關鍵。他們為他們的客戶傳遞有用資訊、協助品牌成長更迅速、協助企業更成功興盛。

  如何讓你自己成為這些菁英中的一員?老實說,很難透過教科書這個途徑,因為客戶服務更像是一門藝術而非科學。「燕尾服行家」才是這個行業真正需要的。他們擁有良好的直覺與榮譽感,能夠以誠信處事,善於傾聽客戶說話,懂得分辨客戶與業務人員各自扮演的角色,永遠做好準備。

  本書能夠協助你開發自己的技巧。如果你想更上一層樓,它可以幫你磨亮你的技巧;如果你已經是個受人敬重、萬中選一的箇中好手,它也能夠讓你再次充電。



作者簡介

羅伯特.索羅門(Robert Solomon)

  在業務領域累績超過20年的資歷。曾任職於安普(Ammirati & Puris)、迪吉多(Digitas)、博達華商廣告(Foote, Cone & Belding),以及都靈國際(Rapp Collins Worldwide)…等大型廣告與行銷代理機構。著有《Brain Surgery for Suits : 56 Things Every Account Person Should Know》。



譯者簡介

劉麗真

  政大新聞系畢業,資深編輯工作者,譯有《焦點法則》、《大策略家》、《網路品牌法則》等。

經營客戶的藝術:專業業務一定要會的54件事
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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