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經營品牌MUST READ:廣告高手給行銷人的秘密意見

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經營品牌MUST READ:廣告高手給行銷人的秘密意見
Product Code:
245083
Model:
9861200274
Product by:
商周出版
Status:
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Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9861200274

出版日期: 2002-04-11

作者: 連.韋瑞契

譯者: 周樹芬

裝訂: 平裝.單色印刷.336頁.

 

  名牌天堂的人口密度很低,但是它的居民都很有名氣,聚集在這個尊榮專區裡的,都是些成功的品牌。在這個採取會員制的地方可口可樂,法拉利,勞力士,福斯,亞曼尼,微軟,可麗舒,保時捷,亨氏,耐吉,新力和波音,摩肩接踵地聚集在此,好分一杯羹。

  名牌天堂四十年來在廣告上不惜花費心力,其原因令作者連.韋瑞契發現顧客忠誠度之戰所引發的神學上的聯想。其證據非常地顯而易見:神職組織;偶像的塑造;想要改信他教的欲望;開發信仰的徒眾;還有,每項決定都代表了信仰的躍進與昇華。

  本書從宗教的觀點來檢視品牌行銷這件事,揭露了一個充滿教條、暗語以及崇拜偽先知的網絡結構。

  如果你是你的品牌在這世上的選民,在追尋聖杯的過程中,請遵循韋瑞契所提出的十一個步驟,瞭解你的品牌是如何被正統教派所阻撓,並且如何被危險的異端節節進逼。

  身為一位名聲卓著、地位崇高的前任創意總監,韋瑞契將帶領你躋身行家之列,令你學會: ● 不落俗套、客觀且精確地評斷廣告公司的表現; ● 有效地購買更多有效的廣告; ● 培養和創意與決策有關的直覺。

  除了充滿娛樂性、機智、且偶或出言不遜,本書也有其絕對的權威性,並且具有啟發、指導的作用。

  既然擺脫不了信徒的身份,每個行銷人都應該把本書當作聖經,在它揭露真相的時候,崇敬它;並在接受天啟時,滿懷信心。

經營品牌MUST READ:廣告高手給行銷人的秘密意見
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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