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經營不求人:洞悉市場變化

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經營不求人:洞悉市場變化
Product Code:
231825
Model:
9574512568
Product by:
新苗
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
23 Points
RM 29.70
RM 23.46
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9574512568

出版日期: 2006-02-10

作者: 文光、寧川

裝訂: 平裝.單色印刷.240頁.

 

  成功者創造市場景氣,失敗者等著景氣復甦!對成功者而言,市場景氣是被創造出來的,天下沒有賣不出去的商品、做不成的生意,所以美國聯邦快遞被創造出來、台塑企業在供過於求的情勢下更擴大產能!

  世界上沒有萬無一失的成功之路,動態的市場總帶著很大的隨機性,各種要素往往變化莫測,難以捉摸。而成功的經營者之所以成功,原因之一就是他們敢於冒險、善於冒險。美國聯邦快遞公司總裁說過:「我認為,企業家一詞在某種程度上應賦予它賭徒的涵義,因為,在許多時候,採取冒險行動並不是最危險的,最危險的是坐失良機。」於是他在1969年時,創立史上絕無僅有的快遞公司──美國聯邦快遞,短短兩年內,營收900萬美元,利潤高達25萬美元。 ***

  台灣經營之神王永慶曾說:「當經濟不景氣時,可能也是企業投資與展開擴展計畫的適當時機。」1954年,王永慶投資塑膠業時,當時臺灣對聚乙烯化合物樹脂的需求量少,台塑首期年產100噸,而臺灣年需求量只有20噸,面對這一現實,王永慶經過反覆研究,做出了令人吃驚的大膽決策:繼續擴大生產!他認為與其守株待兔,不如勇敢創造市場。只有大量生產,才能降低成本,壓低售價,從而使產品不受地區限制,吸引更多的顧客。在將台塑產量擴大6倍的同時,王永慶又創辦了一個加工台塑產品的公司,即南亞塑膠工業公司,專為台塑進行下游加工生產。經過不斷摸索和總結,台塑和南亞的業務開始好轉,奠定了他在塑膠工業的基礎。

經營不求人:洞悉市場變化
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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