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紅海困局:如何走出電子商務危機?天貓創始總經理談模式-經營、融資與?利

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紅海困局:如何走出電子商務危機?天貓創始總經理談模式-經營、融資與?利
Product Code:
381592
Model:
9789865687328
Product by:
上奇時代
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
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RM 51.60
RM 40.76
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Product Information

ISBN: 9789865687328

出版日期: 2014-07-25

作者: 黃若

裝訂: 平裝.單色印刷.256頁.

 

  2014年5月

  阿里巴巴正式在美提出上市申請

  國際媒體預測將是美國史上最大的IPO案
  阿里巴巴集團旗下的兩大金雞母:
  C2C淘寶、B2C天貓
  其商品早已滲透你我日常,
  其營運之道,更是全球電商人士必修的成功教案!

  本書由原當當網營運長(COO)、天貓商城創始總經理黃若親自執筆,娓娓道來涉足零售、電子商務和投資行業的多年實戰經驗,更與您分享他所預見的電商未來。

本書特色

  ●當當網電子商務類排行榜第二名、熱銷突破萬本!
  本書推翻電子商務常規論點,觸及「過冬理論」、「燒錢模式」、「價格戰」、「別把顧客當上帝」、「年輕族群的行動購買」等諸多時下熱門話題,文筆流暢、觀念清晰,深獲讀者一致盛讚!

  ●線上+實體經驗,跨界尋找轉型商機!
  作者曾任荷蘭萬客隆臺灣地區副總裁,擁有跨足連鎖零售業及電子商務領域、近30年豐富經驗,更開創天貓平台到引領當當網成功上市上櫃。在本書中,作者將詳細講述傳統產業跨入線上銷售的轉型道路。

  ●顛覆傳統,指引臺灣電商未來「贏」利模式!
  「雙11」網路購物光棍節創下單日交易額350億元人民幣的風光背後,作者卻看見當季開支飆升兩倍、市場進入高原期的隱憂!

誠摯推薦

  臺灣科技大學管理學院特聘教授 盧希鵬
  TEDxTaipei策展人、TED亞州大使 許毓仁

 

作者簡介
黃若



作者簡介



黃若


  ●前臺灣萬客隆副總裁、原當當網運營長(COO)、淘寶商城(天貓)創始總經理。

  ●擁有超過20年的商業、零售業從業經驗,曾長期任職多家全球500大企業。淘寶商城平台電子商務模式即其所創。中國在B2C行業中流行的招商聯營、扣點經銷、旗艦店、專營店、7天無理由退換貨等操作大多出自其手。

  ●具豐富的商業管理經驗,同時對東、西方不同的企業體系及消費者行為有著深刻的瞭解,在領導零售企業創立、重組和業務拓展方面具有專長。

紅海困局:如何走出電子商務危機?天貓創始總經理談模式-經營、融資與?利
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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