Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Contact Us: 1800 88 2354
Previous Product

精品咖啡創業學:定位、風味、品管、服務、空間、行銷 全球10家精品咖啡名店成功案例

Next Product
精品咖啡創業學:定位、風味、品管、服務、空間、行銷 全球10家精品咖啡名店成功案例
Product Code:
436664
Model:
9789864080663
Product by:
麥浩斯
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
51 Points
RM 65.60
RM 51.82
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789864080663

出版日期: 2015-08-01

作者: 崔詠熙

譯者: 胡絲婷,高毓婷

裝訂: 平裝.全彩印刷.320頁.

 

  咖啡界APPLE之稱的Blue Bottle Coffee、
  被稱為第三波咖啡浪潮先驅的Counter Culture Coffee、
  美國咖啡冠軍的搖籃Intelligentsia Coffee……
  為什麼這些小而美的精品咖啡店,會受到消費者的熱烈歡迎?
  邁向咖啡創業成功之路,一探第三波咖啡人氣名店經營祕訣
  用好咖啡與好策略找到屬於自己的利基市場!

  在日益競爭的咖啡市場中拓展客群,獨立小店也能成為叫好叫座的咖啡名店!
  咖啡就是喝得到的精品,不同於訴求「即溶速食」與「生活品味」的第一與第二波咖啡風潮,強調咖啡豆品質與烘焙風味的第三波咖啡趨勢已經席捲全球。看科學量化的精品咖啡,如何運用獨特風味與經營策略以小博大;參考10家咖啡名店的理念、選豆、烘焙、沖煮、品管、服務、空間、活動、行銷推廣與成功祕訣。

  吸收多元開業經驗
  作者親身採訪美國10間咖啡名店的CEO與內部員工,介紹店鋪特色與員工培訓方法,一探經營客群的策略與優勢;有機、環保、服務、口味、教學、社區活動等都可以是小型咖啡店的市場區隔,找到對的客群,讓自己的咖啡店更受歡迎!

  詳解名店獨特滋味
  透過深入介紹每家咖啡名店的菜單與招牌原豆、咖啡產地與口感特色,作者剖析每家咖啡名店如何透過風味與特色拓展客群,提供巨觀與微觀的經營觀察!

  開店應知的基礎咖啡知識
  提供「認識生豆」、「烘豆&杯測訓練」與「咖啡製作講義」等實務與基礎知識,從實務與管理經驗中,養成咖啡創業的必備能力!

 

作者簡介
崔詠熙



作者簡介



崔詠熙


  擁有美國CQI咖啡品質協會Q-grader ,咖啡鑒定師(Q-grader) 資格。出生在韓國首爾,生長於美國。大學時期當過演員、模特、播音員等。畢業於延世大學數學系後在HSBC銀行韓國分行國際部與Choheung Bank美國分行國際部工作。之後在Forever 21以及雅虎等國內外著名企業擔任企劃與市場行銷等業務。在往返韓國與美國的期間擴大了視野,現在正準備在加利福尼亞州開設自己的咖啡廳。



譯者簡介



胡絲婷


  畢業於國立政治大學韓國於文學系,現職自由譯者。

高毓婷

  政大韓文系畢,現為自由譯者。

Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

Tell A Friend
captcha image
Chat with Youbeli
TOP