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管理概論個案教材

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管理概論個案教材
Product Code:
88586
Model:
9573247305
Product by:
遠流
Status:
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Delivery:
Usually ships within 4 to 6 weeks
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EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 54.70
RM 43.21
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Product Information

ISBN: 9573247305

出版日期: 2002-09-16

作者: Pratima Bansal

譯者: 鄭伯勳等

裝訂: 平裝.單色印刷.224頁.

 

本書所討論的管理學個案,多集中在亞洲公司。本書涉及到的主題涵蓋了如何解決衝突、團隊工作、企業目標的設定、全球環境分析、策略的規劃與執行,以及組織的設計和策略、企業精神、跨國文化和企業文化等廣泛的議題,無論是老師、學生或企業人士,皆能從本書獲益。 本系列叢書與一般管理學書籍不同的是,它是專門針對管理實務訓練所編寫的。每一個案都隱含著清楚的管理實務問題,藉由個案背景的說明、人物角色的對話,勾勒出人物與情境互動的狀態。經由建構良好的個案模擬故事,可以讓學習者互相討論、分享彼此的解決方式。這樣的討論提供了一個結合管理學理論與實務的絕佳練習機會,使得經營智慧能夠在談笑辯詰中,逐漸浮現;並讓學習者產生心有戚戚焉的感受,而有所體悟,甚至心領神會。 此系列叢書的出版,不僅讓華人世界的管理學教育有更大的發揮空間,對於企業經理人的訓練,亦有巨大的助益。

管理概論個案教材
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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