Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Contact Us: 1800 88 2354
Previous Product

策略行銷分析:架構與實務應用(四版)

Next Product
策略行銷分析:架構與實務應用(四版)
Product Code:
387970
Model:
9789577299604
Product by:
智勝
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
71 Points
RM 90.60
RM 71.57
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789577299604

出版日期: 2014-07-01

作者: 邱志聖

裝訂: 平裝.單色印刷.524頁.

 

  本書主要是希望提供經營管理者一套可以系統性分析行銷問題的架構工具,因為面對日趨複雜的行銷環境,無論是BtoB或BtoC的市場,行銷的形式皆起了相當大的變化,值此之際,新的行銷名詞與觀念不斷地在市場上出現,經營管理者不只愈來愈不容易釐清行銷問題的真相,也經常會掉入銷售惡性競爭的陷阱,因此需要一個能更宏觀、更具系統的行銷架構來幫助他們制訂具市場長期競爭力的行銷策略。相對於以管理程序為主要論述的其他行銷教科書,作者則以交換問題之分析為論述重點,透過分析買者在行銷交換行為時所面對的四大問題,找出行銷問題的癥結,並提供解決這些問題的實務方法,以便順利達成行銷目的。本書所有觀點都有實例予以說明,更使用大量台灣企業之行銷相關案例來說明本書的架構觀點。根據作者過去16年來實際教授此架構的經驗發現,經營管理者若能適當利用本書的架構來分析行銷策略問題,不但可以更加釐清行銷問題的因果關係,同時也可以發展出更符合整體策略的行銷計畫,不致迷失在行銷執行面的問題。

  第四版更新部分
  ‧重新更動第二章到第六章的內容,提供更清晰的4C觀念架構
  ‧加強本架構與公司策略管理的關係
  ‧加強如何建立長期良性策略行銷能力建立的步驟與循環
  ‧更新議題與個案內容

 

作者簡介
邱志聖



作者簡介



邱志聖


  現職:政治大學商學院特聘教授兼學術副院長
  學歷:美國密西根州立大學Eli Broad管理學院行銷博士
  專長領域:策略行銷.顧客滿意與忠誠、品牌行銷、國際行銷、行銷研究
  邱教授主持的策略行銷分析4C架構新知網站網址:sma4c.blogspot.tw/

策略行銷分析:架構與實務應用(四版)
Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

Tell A Friend
captcha image
Chat with Youbeli
TOP