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策略性行銷(行銷策略)

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策略性行銷(行銷策略)
Product Code:
204653
Model:
9570453397
Product by:
弘智
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 62.50
RM 49.38
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Product Information

ISBN: 9570453397

出版日期: 2002-01-15

作者: M.J.Xavier

譯者: 李茂興、沈孟宜

裝訂: 平裝.單色印刷.358頁.

 

  在九O年代,印度的行銷活動面臨了一段史無前例的大躍進。企業爭權的戰役不再是發生在董事會的小房間內,而是在整個市場上。印度政府在九O年代所採行的自由化政策,已經對許多新的消費產品開啟了一扇活門。是故在許多領域中,競爭逐漸趨於白熱化。原先在各自的領域中身為領導者的企業,如今已瀕臨生存邊緣。新生代的達西 (desi)企業家甚至現身討戰印度的跨國企業。因而為求保有自身的市場競爭力,許多公司現在談論的是成本控制和提升附加價值。這一切都對企業戰場造成了巨大的變革 - 從強調產品導向轉向顧客導向,而終至行銷導向。今日行銷管理的實務作法已經歷經了長足的進步。策略性行銷概念的新發展、分析工具和技術的進步、以及使用較系統化的做法來制定行銷決策的接受度增高,在在強力的衝擊了組織內的行銷活動。許多企業的公司策略逐漸開始受到市場需要和行銷策略的引導。本書的價值在於能反映現今的環境,並藉由許多印度的案例實況來探討行銷策略。

策略性行銷(行銷策略)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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