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策略思考:建立自我獨特的insight,讓你發現前所未見的策略模式

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策略思考:建立自我獨特的insight,讓你發現前所未見的策略模式
Product Code:
371856
Model:
9789866031519
Product by:
經濟新潮社
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Product Information

ISBN: 9789866031519

出版日期: 2014-04-05

作者: 御立尚資

譯者: 梁世英

裝訂: 平裝.單色印刷.272頁.

 

  許多人埋頭苦讀策略大師的著作,真正遇到問題時,策略卻「用不出來」。這是因為,大多數的策略理論,是從過去的成功個案歸納而成的制式框架,缺少另一個能夠出奇制勝的關鍵——「insight」。

  insight,難以言傳。正因如此,以往的策略理論相關著作裡,幾乎一概隻字未提「insight」。結果,使得多數人即使熟讀策略理論,做出的策略仍然完全沒有效果。

  究竟什麼是insight?
  insight,就是以右腦與左腦均衡思考,進而推演出獨一無二(unique)的觀點。
  insight,也是超越既成理論、現有框架與慣性思維的能力。
  事實上,成功的策略背後,都有「insight」支持,富有「insight」的策略,才能帶來有效的競爭優勢。

  本書作者御立尚資是波士頓顧問公司(BCG)資深合夥人、董事總經理兼日本代表,也是擁有近二十年經驗的資深管理顧問。在這本書裡,他把難以言傳的「insight」以淺顯易懂的方式來說明:

  獨特的策略=既成理論架構+insight
  insight=速度+視角
  速度=(模式辨認+圖表思考)×假想檢驗
  視角=「廣角」視角+「顯微」視角+「變形」視角

  本書以豐富的案例,說明如何鍛鍊富有「insight」的思考方式,進而發想致勝策略。

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  ★專文推薦
  國立政治大學講座教授 司徒達賢
  國立交通大學經營管理研究所教授 楊千
  城邦媒體集團首席執行長 何飛鵬
  前BCG合夥人兼董事總經理 郭曉濤
  BCG合夥人兼董事總經理、BCG台北分公司負責人 徐瑞廷

  ★★★本書為《鍛鍊你的策略腦》2014年改版★★★

 

作者簡介
御立尚資



作者簡介



御立尚資


  波士頓顧問公司(BCG)資深合夥人、董事總經理兼日本代表,BCG全球執行委員會(Worldwide Executive Committee)核心成員。他畢業於京都大學文學部,哈佛商學院MBA。曾任職於日本航空(JAL),而至現職。他曾參與BCG多項事業策略、集團營運策略、併購等策略規畫與執行,以及培育管理人才、提升組織能力等專案。



譯者簡介



梁世英


  專職日文譯者,日本一橋大學商學研究所碩士。曾任職大型投資銀行與跨國會計師事務所,專長財務金融。譯作包括《這樣圖解就對了!》《想像的力量》《Facilitation引導學》《Big Data大數據的獲利模式》(皆經濟新潮社出版)。

策略思考:建立自我獨特的insight,讓你發現前所未見的策略模式
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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