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策略就像一本故事書:為什麼策略會議都沒有人在報告策略?

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策略就像一本故事書:為什麼策略會議都沒有人在報告策略?
Product Code:
244881
Model:
9789866254369
Product by:
中國生產力中心
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
60 Points
RM 76.60
RM 60.51
21%

Quantity:
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Product Information

ISBN: 9789866254369

出版日期: 2013-09-01

作者: 楠木建

譯者: 孫玉珍

裝訂: 平裝.單色印刷.536頁.

 

  

日本亞馬遜網路書店商業類排行第一名長銷書!


  為什麼策略會議都沒有人在報告策略?

  深入分析資料會讓人以為是在擬定「策略」,

  但這只是一種替代現象;

  使用大量的流行用語製作PPT,也會讓人以為是在擬定「策略」,

  但這完全不是真的策略;

  仰賴有氣勢和魄力的主管,也是無法提出策略的。

  本書教你了解「因果」,透過質性分析創造出具有深度、長度及厚度的生動故事,
創造源源不絕的競爭優勢。
 

 

作者簡介
楠木建

  



作者簡介



楠木 建 Kusunoki Ken


  1965年於東京都出生。日本一橋大學國際企業策略研究所教授,專攻競爭策略與創新領域。共同著作包括:《Dynamics of Knowledge, Corporate System and Innovation》(Springer)、《Management of Technology and Innovation in Japan》(Springer)、《Hitotsubashi on Knowledge Management》(John Wiley &Sons)、《知識與創新》(東洋經濟新報社)等。



譯者簡介



孫玉珍


  輔仁大學翻譯學研究所碩士。曾任大學教師、新聞編譯,曾入圍金鼎獎最佳翻譯人獎。
 

策略就像一本故事書:為什麼策略會議都沒有人在報告策略?
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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