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立刻上手的孫子兵法【圖解版】

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立刻上手的孫子兵法【圖解版】
Product Code:
16061
Model:
9789861776514
Product by:
晨星
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 31.10
RM 24.57
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Product Information

ISBN: 9789861776514

出版日期: 2012-12-12

作者: 中野明

譯者: 蕭雲菁

裝訂: 平裝.單色印刷.136頁.

 

  從戰爭謀略到現代商業競爭

  →松下電器(Panasonic)的創辦人松下幸之助就曾公開指出,公司能從1918年的小資本,發展成擁有逾130間工廠、業務遍布五大洲的「松下王國」,全賴《孫子兵法》!

  為勝敵而存在的孫子兵法理論
  最淺顯易懂的企業理論應用解說

  本書將《孫子兵法》視為經營的指南書,將孫子兵法的十三篇精髓,整理成54個企業競爭取勝理論。使用最淺顯易懂的圖解方式,以現代商業用語進行解說,任何人都能立刻掌握孫子的制勝要訣!

  《孫子兵法》是任何制勝戰略的基本,無論是針對經營、商業或任何競爭活動,都能全方位應用在任何戰場上,讓你無往不利!

本書特色

  1. 《孫子兵法》是任何制勝戰略的基本,無論是針對經營、商業或任何競爭活動,都能讓你全方位應用在任何戰場上!

  2. 最淺顯易懂的圖解方式,以現代商業用語進行解說,任何人都能立刻掌握孫子的制勝要訣。

  3. 利用《孫子兵法》將小公司轉變為引領全球的跨國企業,最有名的就是松下電器(Panasonic)的創辦人松下幸之助,因此造就擁有逾130間工廠、業務遍布五大洲的「松下王國」!



作者簡介

中野明

  1962年生於日本滋賀縣。曾任關西學院大學、同志社大學兼任講師。除了在大學講授「資訊通信」,對「經濟經營」、「行銷」也有相當造詣,以圖解說明複雜理論的本領廣受好評。本社曾出版作者的商業書系列:《彼得.杜拉克的自我實現》、《彼得.杜拉克的事業策略》、《TOYOTA致勝關鍵的秘密武器》、《彼得.杜拉克的管理理論》、《競爭策略》、《藍海策略》等,以上皆為圖解口袋本。



譯者簡介

蕭雲菁

  台北市人,日本國立御茶水女子大學兒童心理學系、教育心理學系學士,臨床心理學系碩士。喜愛閱讀與旅行,旅居日本東京近九年時間。曾於金融業服務近十年,亦曾擔任日商公司總合企畫部課長、日語教師等職。現從事專職中日文雙向翻譯、口譯工作,並任教於中國文化大學推廣教育部資深日文講師、社區大學日文講師等。譯有《心智圖筆記術》、《圖解孫子兵法》、《超快速讀書法》、《部下指導術》、《圖解孫子兵法》等書,以上均由晨星出版。

立刻上手的孫子兵法【圖解版】
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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