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社會網絡分析方法:UCINET的應用

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社會網絡分析方法:UCINET的應用
Product Code:
196042
Model:
9789577324757
Product by:
巨流圖書公司
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Product Information

ISBN: 9789577324757

出版日期: 2013-09-01

作者: Robert A. Hanneman,Mark Riddle

譯者: 陳世榮

裝訂: 平裝.單色印刷.0頁.

 

  本書為UCINET軟體指定的參考教材,但其內容卻遠遠超過一般軟體操作手冊。作者以深入淺出的方式,從最基本的社會科學研究方法入手,逐步介紹社會網絡分析的特色、學理、與操作程序,並結合範例詳細展示如何應用UCIENT工具,詮釋演算結果,是一部相當完整的社會網絡分析入門書籍。

  UCINET指定學習參考教材,遠超過一般軟體操作手冊的內容!

  社會網絡分析究竟可以分析什麼?

  人際關係是社會網絡分析最關心的介面。從最基本的親友、同儕關係;到政治的政策聯盟、地方派系;商場的客群人脈、合作競爭;國際間的結盟與衝突、依賴與抗衡等,都是社會網絡分析所關心的層面。而以網際網絡為基礎,所生成的新型人群互動關係,是目前社會網絡分析最感興趣的對象!

  此外,你能想像,原來物理對象也是網絡分析的應用範圍!諸如電網布置、油管輸送、交通運輸、網頁連結、食物鏈、疾病感染、污染傳播、水源灌溉等,難以窮盡。還有,人類自然語言也遵守著網絡特性呢!所以網絡分析也成為文本探勘的重要方法,不僅能夠執行內容分析,更能對資料庫或網路中的大量資料進行訊息擷取,從而獲取諸如產品反應、民意變遷、社群偏好、產業趨勢等資訊,其開發價值,不容小覷!

社會網絡分析方法:UCINET的應用
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West MalaysiaAdditional 1.00 kg2.12
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East MalaysiaAdditional 1.00 kg12.72

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