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社會新鮮人的第一本「管理學」教科書

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社會新鮮人的第一本「管理學」教科書
Product Code:
124512
Model:
9789862720882
Product by:
商周出版
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Product Information

ISBN: 9789862720882

出版日期: 2011-12-09

作者: 宮崎哲也

譯者: 蘇文淑

裝訂: 平裝.單色印刷.224頁.

 

  隨著IT普及、全球化的進行、企業併購風潮、職業股東興起與法規的更改,企業處於瞬息萬變的環境。要達成健全的營運與安定的業績成長,企業必須進行組織管理、人事管理、生產管理、流通、行銷與財務管理等橫跨各領域之管理活動,若這當中任何一個環節出現了鬆動,則企業將在某一天步向衰亡之路。但一聽到「管理學」就覺得「好難!」「不懂!」的人,應該也不在少數!因此本書以「社會新鮮人的第一本」為名,專為從沒學過管理學的初學者、或想再複習一次基礎事項的讀者,以容易理解的方式及平易近人的口語,來呈現相關知識,並在需要之處輔以圖說的說明。

作者簡介

宮崎哲也

  福岡大學商學研究所博士畢業,曾任九州情報大學研究所教授,現為大阪國際大學教授,並兼任國際情報Venture College校長、NPO法人生涯開發研究機構福岡理事長,並致力於行銷、企業價值經營、M&A、CSR、MOT、IR、創業與投資等領域之創作及演講。擁有職業顧問資格,並投入專業度提升、轉行與就職等相關領域的創作及演講。

  主要著作有《菲利普.科特勒的行銷學圖解》(晨星)、《最新國際金融基本架構入門》(楓書坊)。

譯者簡介

蘇文淑

  雪城大學建築研究所畢,目前旅居日本,專職翻譯。喜愛美食與旅行,期許自己貼近文字,扮演好翻譯角色。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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