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百貨零售巨頭:沃爾瑪的經營成功奧秘

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百貨零售巨頭:沃爾瑪的經營成功奧秘
Product Code:
28352
Model:
9572943057
Product by:
海洋文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9572943057

出版日期: 2004-04-30

作者: 趙凡禹/著

裝訂: 平裝.單色印刷.400頁.

 

  如何正確的認識零售業,如何全面地理解和掌握零售業的知識,這是盤旋在每一個對零售業還有濃厚興趣的人心中的問題。本書選取了零售巨頭沃爾瑪的個案,一步一步,以一種全景式的,立體手法向我們講述了沃爾瑪從創建、發展,到最終成為零售業巨頭的富有傳奇色彩的全過程。崛起的策略、文化的策略、競爭的策略、銷售的策略……

  本書中我們能夠學到的不僅只是沃爾瑪在商業競爭中戰勝對手逐步走向卓越的眾多策略,更重要的是對於國內本土零售業的啟示,以及對於國內零售業未來發展方向,提供一種更深層的探討與研究。

百貨零售巨頭:沃爾瑪的經營成功奧秘
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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