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用故事改變世界:文化脈絡與故事原型

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用故事改變世界:文化脈絡與故事原型
Product Code:
370141
Model:
9789573273769
Product by:
遠流
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Product Information

ISBN: 9789573273769

出版日期: 2014-04-01

作者: 邱于芸

裝訂: 平裝.單色印刷.368頁.

 

  這是一本談文化和故事的書,也是一本談論「人」的意識與情感結構的書。掌握了人類最根本的情感模式,就能說出穿透時空、種族和語言的故事,這也是為什麼好的文學和影視作品能賣座全球,因為這些熱賣的創意商品背後都有同樣能感動人心的特質。重點是要先能了解掌握人性,才能說出好故事。

  本書以「人格原型」和「故事原型」來分析,並探索許多中外文學經典,是從理論到實務的全方位研究。第一部分運用卡爾.榮格心理學學派「人格類型」與「人性」的理論、當代神話學大師坎伯對於神話的獨特主張,以及好萊塢編劇大師佛格勒傳授的技巧,探討故事的原理;第二部分以實際案例為主,說明文化脈絡與故事原型如何變形與流傳,選擇魯迅《兩地書》、張愛玲〈色.戒〉、施蟄存〈石秀〉與劉若瑀《鄭和1433》四個故事,展現文化故事力的「傳統與創新」、「個人與社會」、「東方與西方」、「事實與虛構」之間的張力。

 

作者簡介
邱于芸



作者簡介



邱于芸


  倫敦政治與經濟學院(LSE)哲學、科學方法與邏輯系學士、劍橋大學東亞系碩士與博士。

  現任國立臺北科技大學文化事業發展系助理教授、國立政治大學商學院EMBA與傳播學院數位內容學程兼任助理教授。著有《故事與故鄉》(台北:遠流出版)與《另一種自由的追求——沈從文美學研究》(台北:麥田出版)

  在英國生活二十年後返台,她以說故事的經驗啟發學子及企業家對自己的人生或事業進行定位、行銷和管理,並開創了「創立方工作平台」。創立方聚合了一百多位創業家,以「共同工作空間」(Coworking Space)的新工作形態,開啟台灣創業家的新視野,在實踐當中讓新的故事成形。對她而言,故事開始於異鄉人懷著鄉愁對故鄉的凝視,並透過故事展露台灣的特殊風土、性情和變異的軌跡,讓世人重新認識台灣人再熟悉不過的台灣。這是一位好新求異又願意深耕的行旅者帶來的信息,她是故事的信徒,也是創造和實踐故事的亡命之徒。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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