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甜銷
Product Code:
526080
Model:
9789888395262
Product by:
天窗出版社有限公司
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
FREE
FREE shipping within Malaysia for orders over RM 79.00
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88 Points
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RM 112.50
RM 88.88
21%
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Product Information

ISBN: 9789888395262

出版日期: 2016-09-01

作者: 徐緣

裝訂: 平裝.單色印刷.256頁.

 

華文世界No.1「色誘」廣告大全(激多圖700 p+)
分析古今中外Sex Appeal 營銷創意
道德塔利班慎入!
  甜者,鹹也。甜銷者,Sex Appeal廣告手法也。
  既可色情露骨,也可無限幻想,「慾」言又止,語帶相關,啜核抵死,引人入性;
  少少咸,多多趣,先博君心甜一笑,後落地精彩型銷。

  甜銷花花世界,色彩萬千,豈止「Sex Sells」咁簡單?玩得色而不俗,甜而不膩,既能與時並進,又能建立品牌形象,方屬高手。

  一本正經到不能再正經的不正經廣告性經
  由19世紀的露點宣傳品,講到21世紀的性觀念革命

  #我睇絕對係為?學 Marketing
  #堅‧學術性教育性分享性廣告參考讀物
  #(甜銷)又有性暗示,(唔買)唔可以原諒
 

 

作者簡介
徐緣



作者簡介



徐緣


  曾任跨國企業市場營銷總監,現職壹傳媒首席營銷長,公餘於香港中文大學、理工大學及香港大學專業進修學院任兼職講師,教授營銷課程,亦為大小企業作營銷顧問及相關培訓。曾出版《型銷》、《購想》、《廣告@日本》及《消費者通識》等暢銷廣告營銷書籍,並於《蘋果日報》、《主場新聞》及《晴報》撰寫有關營銷創意的專欄。

  徐緣Facebook專頁(www.facebook.com/tsuiyuenmarketing )收錄作者於不同媒體發布的最新文章,並分享世界有趣的營銷及廣告例子。

  歡迎各位讀者到專頁作進一步交流。
 

甜銷
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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