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獲利革命 商業模式雙贏法:既能滿足顧客又能讓公司獲利的方法!企管學博士用故事告訴你如何創造獲利法則。

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獲利革命 商業模式雙贏法:既能滿足顧客又能讓公司獲利的方法!企管學博士用故事告訴你如何創造獲利法則。
Product Code:
487409
Model:
9789864011087
Product by:
瑞昇
Status:
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Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789864011087

出版日期: 2016-09-01

作者: 川上昌直

譯者: 涂紋凰

裝訂: 平裝.單色印刷.352頁.

 

星野集團總裁星野佳路 真心推薦!
顧客任務X獲利革命X左右腦思考框架
  既能滿足顧客又能讓公司獲利的方法!
  採取競爭策略無法戰勝大企業。
  建構商業模式才是勇於挑戰的企業應該採取的最佳戰略!

  專攻商業模式的企業管理學者出版作,使用真實的企業為案例。光是了解這些案例,就已經達到閱讀商業模式教科書的效果。本書也會介紹思考方法的理論基礎。如何執行計畫、如何建構商業模式,只要閱讀故事內容,就能了解其順序與做法。實際上如何從零開始設計商業模式,本書也會從頭開始一一介紹。

  而本書最大的特徵,就是以故事的形式呈現。

  某些東西無法光靠理論傳達,書中的故事都是改編自筆者經手過的企業真實案例。換句話說,儘管是虛構的故事,可信度卻很高。讓你只看故事就能深刻了解商業模式的教科書,協助大家提升建構商業模式的力量!

  既能滿足顧客又能讓公司獲利的方法!

  

 

作者簡介
川上昌直



作者簡介



川上昌直


  兵庫縣立大學企管系教授.企業管理博士

  1974年出生的大阪人。
  2001年於神戶商科大學研究所取得企業管理學博士學位。
  同年,任福島大學企管系助理教授(因職稱制度變更,改稱副教授)。
  2008年開始於兵庫縣立大學任企管系副教授,2012年升為教授。

  第一本單獨出版的著作《商業模式的基礎設計

獲利革命 商業模式雙贏法:既能滿足顧客又能讓公司獲利的方法!企管學博士用故事告訴你如何創造獲利法則。
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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