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獅與冠的傳奇:麗思.卡爾頓獨一無二的黃金經營哲學

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獅與冠的傳奇:麗思.卡爾頓獨一無二的黃金經營哲學
Product Code:
246787
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9789861577807
Product by:
美商麥格羅?希爾
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Product Information

ISBN: 9789861577807

出版日期: 2011-05-21

作者: 約瑟夫.米其里

譯者: 袁世珮

裝訂: 平裝.雙色印刷.264頁.

 

  每則傳奇都始於一個小故事,獅與冠的傳奇也不例外。

  麗思.卡爾頓飯店集團的創辦人是一百多年前,出生於德國農村的西撒.麗思。西撒.麗思求學時期的成績並不理想,出來工作後曾多次被炒魷魚,有一次甚至被雇主當面數落。

  若干年後,西撒.麗思終於有能力買下一棟豪宅,並且花了兩年時間改裝成有210間客房的飯店,成為目前大家熟知的巴黎麗思飯店。雖然西撒.麗思執掌自己飯店的任期並不算長,但他對豪華飯店設計的理念以及延續至今的服務標準影響深遠。」

  西撒.麗思從卑微慢慢出頭,到後來被譽為「飯店業的帝王」,徹底改寫了「奢華」二個字。

  赫斯特.舒茲則是麗思.卡爾頓飯店集團另一位傳奇人物。

  在舒茲的領導下,麗思.卡爾頓飯店集團兩度奪得美國國家品質獎,也多次被業界與其他商業刊物選為全球最佳飯店公司。

  赫斯特.舒茲回憶起小時候在飯店當小弟的情形。

  「當時母親帶著只有14歲的我到飯店上工,母親說:『我們永遠進不了這種頂級飯店,這裡是給大人物來的。所以你很幸運,行為要規矩一點,記得要洗手。』飯店總經理也對我們說,我們永遠不會像那些進他飯店的客人一樣。『所以不要嫉妒,這裡是招待女士和先生——那些重要人士的地方。』

  等我開始在餐廳工作時,我知道客人非常重要。但幾個月之後,我發現我每天都會看到的餐廳領班也同樣重要,因為當領班和客人說話時,每位客人都感到非常光榮。為什麼?因為他是一流的專業人員。他是特別人物,因為他為客人帶來卓越的服務。

  所以,一年半之後我去上飯店管理學校時,老師要我寫一篇報告,描述我對這個行業的看法時,我寫到我們飯店的領班。我的標題是『我們是為女士與先生服務的女士與先生。』(We are ladies and gentlemen serving ladies and gentlemen.)這個標題後來成為我的座右銘,也成為麗思.卡爾頓飯店集團的文化精神。」



作者簡介

約瑟夫.米其里博士(Joseph Michelli, Ph.D.)

  演講者和商業管理顧問,同時也是《星巴克模式》一書作者。



譯者簡介

袁世珮

  台灣大學新聞研究所碩士暨外國語文學系學士,現任媒體記者,翻譯資歷16年,譯有《行銷不必再喊選我選我》、《What!原來這樣就能成功》、《帶人,不能只靠加薪》……等書,譯著頗豐。

獅與冠的傳奇:麗思.卡爾頓獨一無二的黃金經營哲學
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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