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照片帶你學店務:百貨店鋪活性化經營

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照片帶你學店務:百貨店鋪活性化經營
Product Code:
234089
Model:
9867096339
Product by:
中國生產力中心
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
55 Points
RM 70.30
RM 55.54
21%

Quantity:
Nofity me when ...
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Product Information

ISBN: 9867096339

出版日期: 2007-01-01

作者: 鄭麒傑

裝訂: 平裝.單色印刷.400頁.

 

  現金是講求高度行銷的時代!專門店經營方式不像以往,認為只要把商品擺上去,請幾個售貨員就可以做生意,顧客就會自己找上門,這種傳統的零售方式已經過去了,現代的零售業跟以往大不相同,必須兼顧市調、行銷策略、店舖形象、顧客服務、陳列、外觀、整體設計等等因素,發揮整體性的效果。

  作者鄭麒傑先生累積30幾年零售業豐富實務經驗與理論學理,加上最新資料加以分類,有系統的將專門店經營手法,以簡潔條文極大量圖片的方式,完整釋明百貨專門店的經營實務。本書除了詳細點出新世紀的專門店模式與流通市場新趨勢外,在經營店鋪方面更提綱挈領的指出10大要項,從立地市調與評估、店鋪形象的塑造、到賣場管理與在庫等實務操作經驗與知識,是經營大小百貨店鋪不可或缺的參考工具書。

  本書另一大特點即,採圖文並茂方式進行編撰,題綱切領式的文字介紹,加上一張主題、角度清楚的照片清楚傳達作者想表達的概念。西諺有云:一張照片勝過千言萬語(A picture is better than a thousand words.)即是此理。

作者簡介

鄭麒傑

  中興大學法商學院(台北大學前身)工商管理系畢,在台灣大統百貨集團總管理處任職30年;另外也在中國大陸百貨物流業有6年經驗,在當地籌設過6家零售專門店、百貨、購物中心,在百貨、物流領域擁有豐富實務經驗。早年曾到日本、美國知名流通業見習,經歷百貨公司、購物中心、超市、量販大賣場、綜合商場、流所專門店等實務工作,在海峽兩岸零售業界從事第一線工作,目睹新舊零售業的興衰。

照片帶你學店務:百貨店鋪活性化經營
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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