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烘焙品牌成功進行曲

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烘焙品牌成功進行曲
Product Code:
483907
Model:
9789866479854
Product by:
上優文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
49 Points
RM 62.50
RM 49.38
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789866479854

出版日期: 2016-08-26

作者: 吳闕,秦江博

裝訂: 平裝.全彩印刷.128頁.

 

  行銷百百種,到底品牌是什麼?
  疑問萬萬個,我該如何打造品牌?
  拋棄枯燥無味的行銷書,從實戰例子中帶您探訪品牌世界!
  以基礎理論入門,在實際案例中探討品牌建造的所有要點
  五項品牌為引,深入淺出分享、討論品牌操作方式!

 

作者簡介
吳闕,秦江博



作者簡介



吳闕、秦江博


  有別于傳統顧問,我是個不走尋常路的異類!

  所謂市場定位,是指在目標市場中,為產品找到一個具有明確、獨特又恰當的位置。在品牌定位上,首要工作是凸顯差異化,把企業的核心競爭力加強。
 
  烘焙界的精英,應該有屬於自己更明確的定位,和產品真實的訴求理想!隨著現在越來越多的高端店進入市場,只有給餅店定位與差異化,才能免於被淘汰出局,在激烈的市場競爭中殺出重圍,獨領風騷!
 
  所謂「畫虎畫皮難畫骨」品牌文化內涵不應該只是一個名稱,一個標誌。我們必須深入營造企業底蘊。有文化的宣傳才能借力使力,能量倍增!因應目前中國的連鎖餅店大同小異,同業間只有相互模仿複製,定位與差異化競爭也就只限於空想、冥想的階段,沒幾個連鎖餅店老闆認清這句話,更不知道該如何去經營和實現品牌「定位」與「差異化」。
 
  筆者在大陸所看到,眾多餅房害怕被拍照、被同行模仿,他們誤認為裝潢是經營致勝的武器。殊不知,只要有心者帶設計師逛上一圈,就可以畫出幾乎一模一樣的效果!烘焙界的各地精英,必須有屬於自己更明確的「定位」與「差異化」,為了能夠更好的解決企業在品牌上遇到的問題。筆者將多年的心得濃縮成這本書,希望大家都能從我的經驗中得到靈感,啟發方向,在此祝願各位能一同將烘焙業真正的精神發揚光大!謝謝大家!

烘焙品牌成功進行曲
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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