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為什麼無法控制我的狗?:跳脫YES or NO,突破思考框架的14堂管理課

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為什麼無法控制我的狗?:跳脫YES or NO,突破思考框架的14堂管理課
Product Code:
156823
Model:
9789862720257
Product by:
商周出版
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Product Information

ISBN: 9789862720257

出版日期: 2011-09-04

作者: 盧希鵬

裝訂: 平裝.雙色印刷.256頁.

 

  管理,沒有標準答案。如果你天性是隻猴子,就多學學人;如果你天性是人,有時學學猴子,可能會更有突破!

  管理上,有「不變的真理」嗎?

  許多台灣人往往將從英文翻譯來的管理詞彙囫圇吞棗,以為「一窩蜂」跟隨知識潮流就是解決管理問題的標準答案,例如平衡計分卡(balanced scorecard)、知識管理(knowledge management)、藍海策略(blue ocean strategy)、長尾效應(long tail effect)、企業e化等等。

  結果,原本台灣100家企業有100種想法,但當人們讀完某些新穎理論後,這些企業便只剩下「一種」想法,而且是商管書上寫的標準答案,反而失去了個人或組織原有的多樣化與多元性。

  盧希鵬教授在這本新書中,要告訴你如何看透現代管理的堂奧,憑「理」走遍天下,不僅明瞭管理理論的真實含義,也能在現代講求專業分工的社會,不囿於各自產業領域的分隔,改變思考氣質,而有更寬廣的視野,做好跨際整合。最終,做一個有彈性、適應社會與市場動態──「最適合的創新領導者」。

本書特色

  1.集結44篇卓越、實用的企管相關理論,深入淺出帶領讀者一窺現代管理的堂奧。

  2.搭配畫龍點睛的直覺式插圖,讓你一眼就明白管理理論的思考竅門。

  3.身處巨變、創新的年代,熟習管理理論的學習,能增加經理人更寬廣與嚴謹的視野,並且改變思考氣質,有效整合不同領域知識。



作者簡介

盧希鵬

  美國威斯康新大學麥迪森分校工業工程博士,臺灣清華大學碩士。現任臺灣科技大學資訊管理系教授兼管理學院院長。曾任榮譽學院院長、學務長、資訊管理系系主任、管院EMBA執行長、與電子商務中心主任等職。獲得臺灣科技大學傑出研究獎,在《Cheers》雜誌EMBA 專刊中兩度被校友與學生票選為EMBA 最受歡迎名師。曾任阿里巴巴十大網商評委、網商大會專題演講者。為國家品質獎、國家創新獎、經濟部數十項電子商務專案主審審查委員,並擔任資訊類雜誌金鼎獎、電子商務金網獎、網路廣告金手指獎評審主任委員,與台灣電視科技節目主持人。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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