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流行品牌代理密技:採購達人代理實務攻略

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流行品牌代理密技:採購達人代理實務攻略
Product Code:
444865
Model:
9789864080922
Product by:
麥浩斯
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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43 Points
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RM 54.70
RM 43.21
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Product Information

ISBN: 9789864080922

出版日期: 2015-11-05

作者: 黃偉宙

裝訂: 平裝.全彩印刷.144頁.

 

市面上第一本採購代理教戰攻略,
當批貨已不能滿足你的事業心,
進階邁向品牌代理,正是絕佳經營選項!

  接觸時尚品牌、經營商品代理,
  對許多人來說是難以觸及的夢想,
  但當批貨已不能滿足你的事業心,
  或許就應該考慮,品牌代理也可以是經營選項之一。

  從最初的開發採購管道、品牌商品挑選、產業鏈結構分析,
  到洽談中的撰寫企劃書、擬訂契約與附約,
  再擴及取得代理權後的訂價法則、庫存管理、行銷規劃、經營策略,
  全部考驗著經理人與投資者的眼光和智慧。

  繼《服飾採買決勝創業術》後,
  作者將多年累積的代理、經營心得化為文字,
  揭露踏入代理領域可能面臨之疑難問題,
  按步教你因應之道,助你迅速累積實務經驗,
  成功代理經營非夢事,創造無限商機密技大公開!

本書特色

  1. 已熟悉代購、批貨經營模式,累積一定經驗和資金,考慮進階至經營品牌代理的專業採購經理人必讀。

  2. 對採購經理人而言,了解品牌形象、定位與市場區隔,是不可或缺的專業基本功,此外更要懂得分析客層、商品生命週期,挑對真正合適的品牌與商品,才能經營得有聲有色。

  3. 想要順利取得代理權,就得提出完美的代理企劃書,書中分析企劃書必備之代理成效經驗、營業目標設定、形象包裝、預期展望等要素,就以一份完善的企劃成功攫取授權母公司目光、有效提升合作意願吧!

  4. 取得獨家代理權後,還必須懂得如何擬定完整的行銷規劃,擴散品牌商品能見度,助熱銷一臂之力。

  5. 作者從服飾設計相關科系畢業後,累積了豐富的實務操作經驗,市場觀察眼光精準,最熟悉採購代理過程與細節,更擁有多年相關課程教學資歷,能以詳盡易懂的文字提供專業建議。

 

作者簡介
黃偉宙



作者簡介



黃偉宙 Sidney Huang


  實踐大學服裝設計系暨推廣部教師
  中國科技大學國際商務系教師
  宇澤國際顧問有限公司(YU TSE國際培訓學院)執行長
  人才天下有限公司(商展品牌行銷)執行顧問
  輔導服飾中小企業經營者及微型創業顧問
  德明科技大學/台北城市科技大學/龍華科技大學/高雄樹德科技大學等大專院校產學合作規劃執行委員

流行品牌代理密技:採購達人代理實務攻略
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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