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決勝數位金融新時代

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決勝數位金融新時代
Product Code:
455657
Model:
9789863990253
Product by:
財團法人台灣金融研訓院
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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49 Points
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RM 62.50
RM 49.38
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Product Information

ISBN: 9789863990253

出版日期: 2015-11-01

作者: 洪國超/策劃, 陳鼎文/撰文

裝訂: 軟精裝.單色印刷.206頁.

 

為什麼日本電子商務巨人樂天能夠以網購平台之姿入主證券、銀行業,零售商龍頭7-11能夠利用網路跨界金融業成立Seven Bank,兩者的金融版圖擴張之快成為最令人矚目的焦點?
 
  為什麼美國Lending Club和Kickstarter「在次貸金融海嘯後,仍能夠掀起P2P網路借貸和群眾募資的金融浪潮,開拓全新的數位金融業務?
 
  為什麼中國大陸阿里巴巴能夠承先啟後,在全球數位金融變革中異軍突起,成為互聯網龍頭?
 
  或許大家對以上問題並不陌生……
 
  談論全球數位金融發展已經不足為奇,
  隨著金管會政策開放,
  台灣的數位金融新時代已在眼前,
  未來的金融就在現在,
  借鏡全球反思台灣,
  才能創造未來!
 
  《決勝數位金融新時代》是第1本從台灣觀點出發的數位金融策略指南,作者在本書提出以顧客需求體驗為核心的思維,搭配知名企業的案例,教你打造數位金融平台。
 
  以顧客為中心的觀點貫穿全書,
  如何深入理解顧客的需求痛點,
  透過數位模式帶給顧客更佳的金融服務,
  在數位浪潮崛起的現在,
  己不只是開創商業的新契機,而是生存的關鍵!

 

作者簡介
洪國超/策劃, 陳鼎文/撰文

策劃 洪國超 Frank Hung
 

  洪國超先生是一位資訊科技與金融創新的專家,在科技投資、金融創新、策略規劃與企業併購等專業領域具有豐富的實務經驗。洪先生曾任IBM金融事業群主管、BMC software總經理、誠泰銀行董事長兼總經理、Hung Capital創辦人、新光保全總經理及新光金創投董事長。洪先生精於金融科技的運用,曾參與國內諸 多的金融科技建置計劃,對互聯網金融的創新發展有獨到見解並對國內數位金融的政策推動著有闢見。
 
  洪國超先生畢業於台灣大學機械工程學系並取得紐約市立大學EMBA學位。
 
作者 陳鼎文 Jason Chen
beBit微拓公司大中華區總經理

 
  陳鼎文先生多年於大中華區、日本、歐洲等地為財星500大企業提供商業顧問服務,在數位策略規劃、 顧客行為研究及商業模式優化方面有非常豐富的顧問經驗。陳先生致力於協助企業透過以顧客為中心的方法釐清客戶旅程、規劃跨平台的策略及建立具高商業價值的數位平台,其曾任職歐洲最大的管理顧問公司Roland Berger「及美商管理顧問公司Booz Allen Hamilton。
 
  陳鼎文先生畢業於美國芝加哥大學商學院MBA,主修金融及策略規劃。

決勝數位金融新時代
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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