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永恆的行銷法則 : 千錘百煉的28條金科玉律

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永恆的行銷法則 : 千錘百煉的28條金科玉律
Product Code:
87820
Model:
9573241404
Product by:
遠流
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
29 Points
RM 37.50
RM 29.63
21%

Quantity:
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price drops.
Product Information

ISBN: 9573241404

出版日期: 2000-09-01

作者: 張永誠

裝訂: 平裝.單色印刷.280頁.

 

  經得起百年時間與市場考驗的,我們稱它為「永恆的行銷法則」。它們不但「暢銷」,而且「長銷」。就某一層面而言,它們甚至可以稱為行銷領域的「定理」。要在市場上揚名立萬,本書就是你不能不具備的二十八般武藝。

  經得起百年時間與市場考驗的,我們稱它為「永恆的行銷法則」。它們不但「暢銷」,而且「長銷」。就某一層面而言,它們甚至可以稱為行銷領域的「定理」。

  舉例來說:

  • 人性律:凡能讓消費者滿意的商品或服務,必定符合人性;反之,必定有非人性、反人性之處。
  • 領先律:既快又好、更快更好,才能保持領先,也才能超越前進,創造未來。
  • 類別律:行銷就是要創造特立獨行的「異類」,在異類中拔得頭籌。
  • 獨大律:數一數二、獨一無二,是行銷競爭的不歸路,否則將不免淪為不三不四的企業。
  • 競合律:合縱連橫,遠交近攻,既競爭又合作,是進步的動力。
  • 不競爭律:創造不競爭的機會與優勢,不參與惡性競爭,是行銷必須努力和堅持的原則。
  • 卡位律:卡位即先佔,並預先經營未來,它與定位可以互補,但更靈活。
  • 滲透律:滲透就是無孔不入、無微不至、無遠弗屆,而達到無往不利。
  • 焦點律:凝聚焦點是行銷活動的起點,有焦點才有賣點。
  • 學習律:行銷是實踐的哲學,做比說更重要,而最有效的學習是實戰的經驗。
  • 樹林律:見樹不見林會因小失大,見林不見樹會因大失小。行銷應從大處著眼,小處著手,才能見樹又見林。

  要在市場上揚名立萬,這本《永恆的行銷法則》就是你不能不具備的二十八般武藝。

永恆的行銷法則 : 千錘百煉的28條金科玉律
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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