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桐花藍海:一朵桐花創造百億財富的傳奇

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桐花藍海:一朵桐花創造百億財富的傳奇
Product Code:
120960
Model:
9789866490415
Product by:
二魚文化
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Product Information

ISBN: 9789866490415

出版日期: 2011-01-25

作者: 莊錦華

裝訂: 平裝.全彩印刷.288頁.

 

  客家桐花祭如何活絡北臺灣客庄的在地產業?客委會如何透過桐花祭、桐花意念商品,讓原本沉寂的在地產業,重新活了過來。本書除了有行銷理論的引介外,還有豐富有趣的店家和產業故事來幫助讀者對行銷理論進行深入淺出的理解。如果你想從事文化創意產業相關工作,本書不只是本入門書,也會是一本融合理論和實例的應用書籍。

作者簡介

莊錦華

  國立台灣大學園藝系碩士,1996年曾赴美國康乃爾大學擔任訪問學者,2009年進一步取得美國紐約市立大學 Baruch 學院行銷碩士學位。目前則是中國文化大學推廣部時尚與創意產業學程兼任副教授。

  除了熟詣節慶文化產業的行銷外,莊錦華自身的藝術造詣頗高,曾在台北市立美術館舉辦過個人攝影展。

  碩士修業期間即任職公家機關,就業歷程中,擔任過不少重要的職務,如行政院農業委員會參事兼主任委員辦公室主任、交通部參事兼部長辦公室主任,以及行政院客家委員會副主任委員,並且在客委會副主委任內,推動客家桐花祭。該文創活動的推動,不只為北臺灣客庄的在地產業引入活力,也因為桐花祭的成功,才有本書的出現。 以下是作者曾經撰寫、出版的著作:

  1984年5月出版《緣—用心看世界》攝影專輯;並於台北市立美術館舉辦個人攝影展

  1997年 撰寫《美國花卉生產、運銷及販售系統之研究》

  2003 ~ 2008 督導各式文化創意產業,並出版專書

  2005年出版《客家美食嘉年華輯錄》

  2007年出版《客家衣 展風華》

  2006、2007兩年分別出版《客家桐花商品手冊》二冊

桐花藍海:一朵桐花創造百億財富的傳奇
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ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

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