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李雪廬回憶錄

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李雪廬回憶錄
Product Code:
382325
Model:
9789620429231
Product by:
三聯
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 68.80
RM 54.35
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Product Information

ISBN: 9789620429231

出版日期: 2010-12-01

作者: 李雪廬

裝訂: 平裝.單色印刷.315頁.

 

  本書是無線電視首任業務經理李雪廬的事業生涯回憶。踏入第四十三個年頭的無線,開台時廣告收入僅得三百萬元,泰半來自董事們旗下機構,生意慘淡,負責拉生意的作者深感壓力無比。窮則變,變得通,唯一出路是和民生脫不了關係的膏、丹、丸、散;柴、米、油、鹽。然而這類客戶對專業廣告十分陌生,既無廣告預算,亦無市場概念,惟那原始一賣一買的生意手段,正有利於作者的「發展」宏圖,頓成為其第一批接觸的客戶。今日躋身國際品牌的本土產品,如幸福傷風素、白花油、刀嘜花生油、公仔麵等的首次廣告攻勢即在無線。六八年春節,同珍醬園就在無線花了二萬大元廣告費,結果要一周內連加九部小型貨車送貨。電視廣告的威力獲得充份肯定,外商廣告公司始如夢初醒,大舉進軍香港,而造就了大量廣告人才。香港廣告業由發展初階,至踏上國際廣告舞臺,當中風雲變色及大膽創新,作者一一經歷並為幕後主要推手,由他娓娓道來,鮮活多采,難能可得。

作者簡介

李雪廬

  一九六七年加入無線電視,主管廣告及電視台業務發展,後不斷晉升至常務董事助理。七六年,正當事業得意之際,卻被指收取電視台內部推銷員回傭,鎯鐺入獄,為香港電視史上首個坐牢的高層。冤獄、苦獄,一切事過境遷。出獄後各電視台包括無線爭相聘用,惟最後選擇自行創業。後受邀出任佳視及亞視兩台顧問,歷盡電視廣告的大小戰役,深感世間無常,晚年潛心修佛,忘卻前塵往事。作者自六十年代初涉足廣告界,出任世界級英資廣告公司首批華人經理,為香港最早涉獵廣告的華人之一,學習了不少現代廣告推廣術,繼而將之本地化並發揚光大,堪稱本港廣告及電視界先鋒,見證香港廣告業的發展。

李雪廬回憶錄
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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