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暢銷書潛規則:116條超實務暢銷之道!

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暢銷書潛規則:116條超實務暢銷之道!
Product Code:
456738
Model:
9789863771432
Product by:
楓書坊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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37 Points
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RM 46.90
RM 37.05
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Product Information

ISBN: 9789863771432

出版日期: 2016-04-15

作者: 李?

裝訂: 平裝.單色印刷.312頁.

 

作者知名度30%,主題20%,品質10%,
另外40%,出版商的策劃行銷功力。
這就是我總結的暢銷書的「3214」法則!
本書特色

  .顛覆暢銷書不可預知論,提出166可落實的暢銷之道!
  .明確提出出版禁忌和陷阱,杜絕不必要的精神、花費。
  .眾多最常見、最具代表性的經典暢銷著作分析。

  【秘傳暢銷心法】
  .「寫什麼」比「寫得好」更重要。
  .暢銷書如果操作不當,也可能會賠得一塌糊塗,甚至血本無歸。
  .迷信大牌作者,可能會死得很慘。
  .沒有炒作價值的書,怎麼都炒起不來。
  .對出版新手而言,看到的「新大陸」,往往是禁忌和陷阱。
  .「行銷」從不只是行銷部門的工作。
  .封面文案,貴精不貴多!
  .絕大多數讀者會根據書名判斷買不買書,而不會看完書才去誇讚書名之妙。
  .所有不以打廣告為目的的書腰,都是耍流氓!

  排行榜如此多嬌,引無數編輯競折腰!

  縱然人人皆說出版界從來無法預知哪本書會大賣,哪本書會慘賠,
  但是否想過「為何絕大多數的暢銷書,總是出自少數人之手?」

  本書作者李?,受中國知名出版傳媒商報《中國編客》之託,
  組織「編客學堂」系列講座,
  宣導書籍是否能暢銷書並非「霧裡看花」,
  所有動作,都是為「銷售」而生!
  他不空談理論,不糾結概念,
  堅持議題撿擇、立定標題、書封設計、書腰設計??
  所有的所有,通通都是為暢銷,
  在觀察各大榜單、經典案例,外加自己的實踐後,
  歸納出可落實的116條暢銷之道。

  越是平凡的題材,越能體現編輯的看家本領,
  看過本書,不但能對手上的書籍銷量有基本的預測和評估,
  還可迴避掉人人趨之若鶩的出版陷阱,
  設計出抓得住讀者目光的封面書腰,寫出打動人心的文案大綱。
  省下不必要的力氣,做最精準的事,回收最多的報償!

名人推薦

  ★老貓出版偵查課版主、《老貓學出版》作者陳穎青,中肯推薦!

 

作者簡介
李?



作者簡介



暢銷書潛規則:116條超實務暢銷之道!
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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